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Mr. Pradeep Shrivastava, CMO - IDEA Cellular, Ms. Vasundhara Das, Shaan and Roshan Abbas, Managing Director launching "IDEA Rocks India4"

IDEA Cellular, a leading telecom operator in the country, has launched the 4th edition of its hugely popular Annual Musical extravaganza – ‘Idea Rocks India’ – in a completely different avatar this year. The show, ‘Idea Rocks India’, produced by Encompass and to be telecast on Colors, has been specially crafted to discover the best musicians, instrumentalists and singers from across the country, in order to discover the best musical band India has ever seen.

‘Idea Rocks India 4’ will give an opportunity to all Indians (aged 18 years and above) who are already a ‘Band’ or ‘Member of a Band’ or simply want to become a ‘part of a Band’, to participate in the first-of-its-kind music talent hunt show which will encompass all genres of music including Western, Indian and others .

Young musical sensations from across the country aspiring to become ‘The Baap of all Bands’ can participate in ‘Idea Rocks India 4’ by appearing in the auditions to be held in 10 Indian cities - Bangalore, Chandigarh, Delhi, Goa, Guwahati, Hyderabad, Kolkata, Lucknow, Mumbai and Pune starting September 2, 2009 .

The star studded jury of ‘Idea Rocks India 4’ will comprise of leading male playback singer Shaan, and Vasundhara Das, a versatile singer and actress, besides other celebrity judges from the film, music and entertainment fraternity . The show will be anchored by Karan Singh Grover, a TV serial actor, along with a female co-anchor .

Selected candidates from the audition round will get to become part of a band, based on the musical synergies of individuals, under the aegis of the jury of ‘Idea Rocks India 4’. A band can have a unique identity ranging from a rock band, to a folk music band, to an all girls’ band, to a band which plays only instrumental music such as percussion. These bands will then play, sing and compete to become the ‘Baap of All Bands’ based on the choice of the judges and the Indian public who will vote for their favorite band at the final level of the competition.

Flagging off ‘Idea Rocks India 4’, Mr . Pradeep Shrivastava , Chief Marketing Officer, IDEA Cellular said, “IDEA has always had a close association with music and its promotion amongst the Indian audience . ‘Idea Rocks India 4’ is yet another initiative in this direction. India has a rich and vibrant musical talent that is waiting to be explored and tapped. This show is designed to provide a platform to every individual or group that has a unique talent in music and the ability to entertain the entire nation. This year, we are happy to bring the show to millions of TV viewers across the country with the help of our partners – Colors, Encompass, Radio Mirchi and In. com ”.

IDEA Cellular launched ‘Idea Rocks India’ in 2006 to bring the country’s musical sensations closer to its subscribers, and other music lovers. For the last three consecutive years ‘Idea Rocks India’ has been entertaining the fans with its successful concert tours in Indian cities, packed with performances by the likes of Salman Khan, Lara Dutta, Bipash Basu, Kareena Kapoor, Shaan, Sunidhi Chauhan, and Sonu Nigam. This year ‘Idea Rocks India’ will traverse the length and breadth of the country to discover the best musicians.

According to Mr. Rajesh Kamat, CEO, COLORS, “Our relationship with IDEA goes a long way as they have partnered with us earlier for our show Fear Factor Khatron Ke Khiladi for two innings. We are happy to partner with them again for ‘Idea Rocks India’ as it fits with the COLORS programming philosophy. It is an energetic and innovative concept that is in line with our channel's core values of differentiated and disruptive programming where for the first time ever one will be able to witness a band hunt on a GEC . We are sure that this show will find favour with our viewers for its novel concept and great musical talent . ”

‘Idea Rocks India 4’ will be aired on leading general entertainment channel, Colors, over 13 episodes, every Sunday starting September 27, 2009 during prime time slot of 8pm to 9pm. The show will have a weekly process of voting and elimination leading to the mega challenge round with live performances by the finalists in malls and clubs, culminating into the Grand Finale to unveil the ‘Baap of All Bands’. The winning band will get an opportunity to record its own music album with a reputed music production house .

IDEA has created a Microsite - to provide details about the audition and registration process. Interested candidates can register online, or by sending an SMS ‘IRI’ to 55456 (IDEA customers) or 56882 (non-IDEA customers).

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