Idea Cellular Rs 227 Plan Launched to Counter Rs 219 Plan by Airtel With Free Missed Call Alerts and More

By July 7th, 2018 AT 12:06 PM

Idea Cellular has introduced a new data tariff plan to counter Airtel’s introduction of Rs 219 prepaid data plan. This new prepaid plan by Idea comes at the price of Rs 227 and is valid for 28 days. Notably, Bharti Airtel had introduced the Rs 219 plan with Hello Tune benefits in addition to the usual data and calling offerings. The Rs 227 plan by Idea does a similar thing by bundling Missed Call alerts and unlimited dialer tune subscription. The data benefits in this plan remain the same as in Rs 199 plan, however, the additional benefits are more. As of now, although the plan isn’t available in all circles soon it is expected to be available nationwide.


To recall, the Rs 199 plan by Idea Cellular offers 1.4GB daily data along with unlimited voice calls with a cap on daily & weekly basis and 100 SMS per day. These benefits are going to be the same in the Rs 227 plan. However, additional benefits will include free missed call alerts subscription and unlimited dailer tones subscription. What makes this plan unique is that usually, the subscribers need to pay Rs 30 per month for these services. However, this plan will eliminate the need to do that separately. Subscribers wishing to activate the missed call alert services can do so by sending SMS as SUB MCI249 to 54300.

Idea Cellular has also mentioned some ‘Free Contest’ benefits with the plan, but the details of which are unknown at the moment. Maybe Idea is also introducing something like RED Hot Deals as how Vodafone introduced very recently. Idea Cellular is also offering free dailer tone service with this plan. On the whole, this Rs 227 plan offers all the benefits of Rs 199 plan along with the free subscription to missed call alerts and dialer tones.

As always on Idea Cellular network, this new Rs 227 plan also comes with a cap to voice calls at 250 minutes per day and 1000 minutes per week.

Bharti Airtel also unveiled a similar plan of Rs 219 last month which offered benefits of 1.4GB data per day, unlimited voice calls without any FUP limit, 100 SMS per day and free Hello Tunes subscription.

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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Faraz JioChetan MalhotraDebuKrrish Recent comment authors
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Chetan Malhotra
Chetan Malhotra

By the way I follow one rural reporter on twitter who extensively travel within Bihar and rural U.P. as per him Jio phone coupled with 49 RS tariff plan is selling like hot cakes in these places and Airtel idea is loosing customer dramatically. As per him both idea and Airtel nos. are either MNP done or new nos. are been taken while discarding old ones. Both idea and Airtel are not doing anything to counter it. So what should this imply that both are not interested in these low revenue customers . Yes this is true , both are… Read more »

Faraz Jio
Faraz Jio

I saw few Telenor and Vodafone customers porting for JioPhone in my town in Bihar.


This type of chindi chori will not work for Voda-idea

Voda-Idea seriously needs to rub shoulder to shoulder with Jio and definitely think to match Jio or better it much like BSNL even when they don’t have 4G ….. your survival is in danger ……

Idea – Voda are post Jio generation Aircel Telenor or Docomo whatever name u want to call it …..

Chetan Malhotra
Chetan Malhotra

They can’t run shoulder to shoulder with Jio which is managed by 80 % expats who have come from versitle tough global telco markets. Neither they have money power nor they have out of the box thinker in leadership team. Idea management is inherently from FMCG background who have thorough understanding of selling soaps, washing powder, garments, namkeen , pastries etc…. They have taken internal job transfer from other Aditya Birla groups entities like MORE departmental stores, Aditya Birla fashion, etc. Ironically rather soft leader km Birla is proud of its idea team which is incompetent to hand Jio onslaught.… Read more »


Talent doesn’t depend on speaking English.. There are so many talented people who don’t feel comfortable in front of camera.. They do their job quietly..

Chetan Malhotra
Chetan Malhotra

Don’t focus on what I said about English. Just listen to his interviews then you will understand what I am saying. Anyways if you are trying to defend them then it is of no use as result of idea is already in front of all us…

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