Idea Cellular Makes a Comeback With Rs 149 Voice Only Plan, Plans to Counter Airtel and BSNL

Idea Cellular has been caught in the loop of corporate and legal proceeding thanks to its impending merger with Vodafone India. The Kumar Mangalam Birla led telco has slowed down in the competition owing to the fact. However, amidst all the business, Idea Cellular has managed to launch a new plan to please the voice-only customers of the telco. Even though a large population uses data bundle plans, some users are limited to voice only usage. To cater to this crowd and to take on the likes of Airtel and BSNL which have launched Rs 249 and Rs 99 voice only plans, Idea has launched the Rs 149 plan. Besides from voice calling, the telco also offers 100 free SMS benefits to its subscribers.

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Speaking of the details of the plan, the Rs 149 plan by Idea offers unlimited voice calls (local, national & roaming), however, the voice calling is capped at 250 minutes per day and 1000 minutes per week and the calls should be made to only 100 unique numbers during the validity period. After exhausting the limit, users are charged at 1 paise per second. The plan comes with 21 days of validity and it also offers 100 SMS. In this segment, Bharti Airtel has also launched it new plan of Rs 299 which offers voice only benefits. The plan by Airtel is valid for 45 days and it includes 100 bundled SMS. BSNL is also another telco offering voice only plans which are Rs 99 plan and Rs 319 plan. These plans also offer free caller tune service (PRBT).