Bharti SoftBank backed Hike messenger has introduced free voice calling feature as part of its beta launch. Users need to register for the beta program via the Hike app to start using voice call feature.
Most messenger application in the market now offer voice calling and WhatsApp has already announced plans to introduce voice calling feature. Hike had recently bought US based Zip Phone, a free Voice calling company. This purchase has enabled Hike introduce voice calling feature on a fast phase. Currently, this feature will be limited to Android users only.
Hike was launched back in 2012 as a joint venture between Bharti Enterprises and Softbank. But failed to attain growth in a market which was dominated by players like WhatsApp and Viber. On the contrary, Bharti Airtel had tried earlier tried to limit usage of VoIP on its network and eventually had to rollback its decision due to heavy backlash from users.
Do you think the voice calling feature will help Hike gain more users?
Thanks to Jibin John
An IT professional who has got great passion for telecom. Has been closely watching Indian telecom space since 2009.