Google sweetening the holiday season by offering free digital media content through play store

As we draw closer to the end of the year and the festive season of Christmas approaches we see companies drawing customers with attractive offerings and discounts. Google is trying to use the opportunity to introduce users to the media content in the play store aka. Movies and music albums.

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Majority of users use the play store to download apps and games only. Very few subscribers have taken to buying or renting movies and music from the play store. In India people prefer downloading movies and music directly from the internet or through torrent sites and using it with third party media players like VLC or MX player mainly to save the cost of subscription and also because majority Indians don’t have credit cards and the play store doesn’t work with Indian debit cards.