As we draw closer to the end of the year and the festive season of Christmas approaches we see companies drawing customers with attractive offerings and discounts. Google is trying to use the opportunity to introduce users to the media content in the play store aka. Movies and music albums.
Majority of users use the play store to download apps and games only. Very few subscribers have taken to buying or renting movies and music from the play store. In India people prefer downloading movies and music directly from the internet or through torrent sites and using it with third party media players like VLC or MX player mainly to save the cost of subscription and also because majority Indians don’t have credit cards and the play store doesn’t work with Indian debit cards.
Through these free offerings Google aims at introducing people to this concept of buying or renting media content from the play store. I personally don’t use the Play movies app that came bundled with my Nexus phone and don’t think I’ll reactivate it just to watch ‘Lord of the rings’ that Google has been so generous in gifting me 😉
Let us know your opinions about Google’s strategy through your comments.
Physiotherapist by day and techno buff by evening, Esmail is our very own in-house spectrum specialist. He has a keen eye for the Mobile data and DTH segments.