Google rolls out enhanced filtering system to identify and remove fake reviews on Play Store

By November 30th, 2016 AT 3:22 PM

Google is involved in a continuous war against the fraudulent reviews and spam installs on Google Play Store. The search giant announced some measures in October, following which it has further improved the system now, according to Google’s Android Developers Blog.

Google Play Store Material Design Update

In the new improved system, Google has enhanced the way by which it recognizes the spam installs and fraudulent reviews. It will remove the fake reviews and ratings by this new system.

With this enhanced capability we are now able to identify and remove more fake reviews and ratings with greater accuracy,” Andrew Ahn, Product Manager and Buddhika Kottahachchi, Product Manager mentioned in the blog post.

Besides announcing the roll-out of the new system, the search giant has also warned developers to take care of the third-party marketing agencies they hire to promote the app. The Google strictly stands against the illegitimate promotional practices adopted by such agencies (especially by posting fake reviews) and warn them to go against the Google Play Developer Policy.

The basic rule of thumb for reviews and ratings is that they should come from genuine users, and developers should not attempt to manipulate them in any form,” Google mentioned in the blog post.

In October, Google already warned the developers on the same and had said that such illegitimate behavior will lead to removing their apps from the Play Store.

Also Read: Google Bids Adieu To Android Gingerbread And Honeycomb, Google Play Services To Drop Support In 2017

Last month, Google also rolled out an improved filtering system to find such manipulative attempts. “These attempts not only violate the Google Play Developer Policy, but also harm our community of developers by hindering their chances of being discovered or recommended through our systems. Ultimately, they put the end users at risk of making wrong decisions based on inaccurate, inauthentic information,” Google said.

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