Google has not given up on Android One yet, more devices expected this year

By May 7th, 2016 AT 10:00 AM

Remember Google’s ambitious Android One project? Well, it is back in business, it seems. To recap, Google partnered with manufacturers such as Karbonn, Micromax, and Spice to bring the Android One to India. Last year, we saw the launch of Android One devices by the aforementioned makers. The idea behind the project was to make Android more appealing to the budget conscious segment of consumers.

Android-One

However, the buyers’ response has not been fairly encouraging. I think it is safe to assume that Android One failed to create a substantial spot in the market. But that won’t make Google roll back the project altogether. The tech giant is geared up to launch a few Android One powered devices this year.

Confirming the information, Mike Hayes, director Android & Chrome partnerships said,“Android One has become a part of the broader hardware strategy, under which Motorola’s Rick Osterloh has joined Google recently. Google is taking a broader view of its hardware business. So, you should expect to see a position around what we are doing on low-end devices all the way through.”

To give Android One a solid comeback, Google has overhauled its policies. Manufacturers will now have more say in terms of hardware along with the pricing and launch timeline. To conclude, it means that Google will only be interfering in the software segment and will leave the hardware business to the manufacturers. Fair enough, we say.

Furthermore, Hayes also mentioned that just like the last year, OEMs like Karbonn, Micromax, and Spice will be working on the project.

Read more on:

8
Leave a Reply

avatar
5 Comment threads
3 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
5 Comment authors
ArunPBSahil ShahJackkapil Recent comment authors
newest oldest most voted
Arun
Arun

Google should make Android in such a way that every device gets the update once a new version is released. In present scenario, only a handful of manufacturers willing to give updates and that too for their flagship devices which makes a majority of low and midrange devices obsolete after the purchase.

PB
PB

Instead of sticking to manufacturers like Micromax or Karbonn, Google should collaborate with some good OEM. That would make a good impact on it’s sell.

Recent Posts

Nokia 9 PureView Spotted on Geekbench With Snapdragon 845 SoC and 6GB of RAM

HMD Global is all set to begin its 2019 journey. The company is all set to launch its first smartphone...

Airtel Achieves Average 4G Download Speed of 8.6 Mbps, Beats Jio by a Considerable Margin: Tutela

India State of Mobile Networks is an analysis by Tutela about the latest upgrades, coverage, network quality and other parameters...

Huawei Ready to Begin 5G Trials in India With Government’s Approval

Amid reports suggesting that Huawei may not get the government’s approval for 5G trials in India, Huawei India CEO Jay...