Flipkart to follow Myntra’s strategy, will go ‘app-only’ from September

Following its sub-brand Myntra’s app-only strategy, Flipkart is now planning to go app-only soon. As per a report published by the Times of India, the company might be implementing the new model in September.

flipkartFlipkart has whopping 45 million registered users with more than 10 million of daily visits. Around 75% of the total traffic comes from Fxipkart’s mobile platform, keeping these numbers in mind, the company has decided to go completely app-only and shut down the website. Flipkart’s chief product officer, Puneet Soni, revealed the new strategy to the employees, as per the report.

Interestingly, the same strategy implemented by Myntra didn’t go very well, as the company witnessed 10% of decline in sales after shutting down its website. It is certainly not going to be a cakewalk for Flipkart as well, however, the company is taking noteworthy steps in enhancing its app’s experience for users. The company recently launched a new image search feature for its application, which enables users to search for the product visually. It would be interesting to see how the users react to this decision by Flipkart.

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37 Comments on "Flipkart to follow Myntra’s strategy, will go ‘app-only’ from September"


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August 8, 2015 12:51 pm 12:51 PM

Its a bad move most of the people like to browse from PC and order from mobile app to avail the discount.
What about those who doesn’t owns a smart phone or has a windows phone with no flipkart app its injustice for them the old and loyal customers of flipkart who orders from PC will switch to other websites flipkart will see a great loss if switch to app and other sites like amazon and snapdeal will boom..

July 9, 2015 2:23 am 2:23 AM

Yaar how many apps i will install for every work there is a app from shopping to travell from aur launch to housing many yaar there many app atleast they should think of our poor phone they start showing storage space running out ram sloow battery goes down heel yar.

July 8, 2015 8:41 pm 8:41 PM

SBI reward: Since 1st July launched 100 reward points to new users downloading its app. I had received these 100 points. Good app.


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