Flipkart to follow Myntra’s strategy, will go ‘app-only’ from September

Follow Us

Following its sub-brand Myntra’s app-only strategy, Flipkart is now planning to go app-only soon. As per a report published by the Times of India, the company might be implementing the new model in September.

flipkartFlipkart has whopping 45 million registered users with more than 10 million of daily visits. Around 75% of the total traffic comes from Fxipkart’s mobile platform, keeping these numbers in mind, the company has decided to go completely app-only and shut down the website. Flipkart’s chief product officer, Puneet Soni, revealed the new strategy to the employees, as per the report.




Interestingly, the same strategy implemented by Myntra didn’t go very well, as the company witnessed 10% of decline in sales after shutting down its website. It is certainly not going to be a cakewalk for Flipkart as well, however, the company is taking noteworthy steps in enhancing its app’s experience for users. The company recently launched a new image search feature for its application, which enables users to search for the product visually. It would be interesting to see how the users react to this decision by Flipkart.

Recent Comments

Shivraj :

I guess both Jio and Airtel are done with adding new towers I don’t know how long this will stay…

Pace of 5G BTS Deployments Slowed Down: Indus Towers

Aniruddha Dhar :

BSNL's main problem is their inconsistency in service quality. Sometimes they are great and most of the times they are…

BSNL Provides Free SIM Cards to Pilgrims, Strengthens Infrastructure at…

shivraj roy :

lol there is a video clip of Ashwini vaishnav showing vande bharat train set model to Apple Ceo Tim Cook…

OpenAI CEO Meets India’s IT Minister to Discuss AI Collaboration…

vince :

Jio not allowing top up with out any active plans.

Bharti Airtel First Recharge Coupons and Activation/Deactivation Rules

Load More
Subscribe
Notify of
guest

37 Comments
newest
oldest most voted
Inline Feedbacks
View all comments