e& International and Circles Collaborate to Deliver Next-Generation Digital Experiences

e& International has partnered with Circles to enhance digital experiences for customers across operating markets. The collaboration aims to empower Mobile Network Operators to launch digital telco brands and deliver delightful experiences to the digitally savvy generation.


  • e& International and Circles join forces to revolutionize digital telco experiences.
  • MNOs to launch digital telco brands targeting the digitally savvy generation.
  • Utilizing Circles X, a cloud-native, digital SaaS platform for seamless deployments.

Follow Us

e& International and Circles Collaborate to Deliver Next-Generation Digital Experiences

e& International has announced a strategic partnership with Circles, a global technology company. This collaboration aims to bring best-in-class digital experiences to customers across e& International's operating markets and beyond. The two companies plan to transform the digital telco industry by joining forces and delivering innovative solutions for the digitally savvy generation.

Also Read: Etisalat by e& Launches New Maritime Satcoms Portfolio

Circles' Success in Disrupting Telco Space

According to the statement, Circles has made significant strides in reimagining the telco industry with its Software-as-a-Service (SaaS) platform, Circles X. The company has successfully launched its own digital telco, Circles.Life, in collaboration with leading operators such as M1 in Singapore, Chunghwa in Taiwan, and Optus in Australia.

Circles has also partnered with national Mobile Network Operators (MNOs) like XL Axiata in Indonesia to launch Live.On and KDDI in Japan to launch Povo 2 to accelerate growth and capture market share within a short period of time.

Also Read: Ericsson and KDDI Deploy Japan’s First Vault 5G Base Stations

Expanding e& International's Broad-Spectrum Technologies

Through this partnership, e& International, responsible for expanding the international portfolio of modern digital telcos, aims to empower its network of MNOs and operators in the region.

By leveraging Circles' digital expertise and global operations across 13 Asia Pacific and European markets, e& International plans to bring the best digital solutions to its footprint across 16 markets and beyond.

Leveraging Circles X for Seamless Digital Telco Deployments

Etisalat said the partnership will harness the power of Circles X, a cloud-native, digital SaaS platform. This platform enables MNOs to deploy digital telco brands from anywhere in the world, providing an agile digital-first revenue growth engine at a fraction of the operating cost of traditional telcos.

Circles X is designed to drive seamless and personalized digital experiences, surpassing industry standards and delivering a superior net-promoter-score (NPS).

Also Read: e& Group CEO to Join Vodafone Board Under New Shareholders Agreement

e& International's Transformation into a Global Technology Group

This collaboration aligns with e& International's transformation journey into a global technology group, as announced last year. By partnering with Circles, e& International gains world-class digital capabilities to expand its telco business and venture into adjacent digital sectors, delivering cutting-edge customer experiences.

Joint Venture Led by CEO John McEvoy

According to the statement, to further drive this partnership's success, e& International has appointed John McEvoy as the CEO of the joint venture.

Also Read: e& Enterprise to Acquire Majority Stake in Peer-To-Peer Lending Platform Beehive

The collaboration aims to leverage e& International's digital technologies and telecom expertise to deliver innovative solutions that meet the evolving needs of the global mobile operator community.

Reported By

Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

Recent Comments

TheAndroidFreak :

Airtel don't have good backhaul at many places. Use Vi if it's good in your area. It's totally empty now.

5G Speeds Go Down in India as Availability and Users…

Shivraj Roy :

i can see a 5G tower from my home which about 300 meters away and speeds have dropped by half…

5G Speeds Go Down in India as Availability and Users…

. :

Vi is the only option now as both leading networks are overcrowded

Vodafone Idea Commits to Enhancing Network in Uttar Pradesh and…

. :

Using Vi as primary and its better than airtel and jio, I wonder why many ise jio is because they…

Jio and Airtel Add Wireless Users, Vi and BSNL Lose…

Load More
Notify of
Inline Feedbacks
View all comments