Ericsson India to reap fortunes in India, targets for double digit growth

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With telecom services, software, mobile and fixed network infrastructure, broadband and multimedia solutions for operators, enterprises and media industry, Ericsson India aims at a double-digit growth in India this year, said its India Head (Engagement Practices) Nishant Batra to Deccan Herald in an interview.


In Q1 2015, Ericsson India has registered a contribution of seven percent to global sales. India is its second largest market by contribution after United States. According to Batra, 60 percent of Ericsson India’s sales come from network infrastructure for 2G, 3G and 4G. 31 percent amounts to global services and eight percent to its software sales, OSS/BSS as well as TV and media business.

“In India, we are a leading player in Operations Support Systems/Business Support Systems (OSS/BSS) market with key strengths in service fulfillment, assurance, network optimization, and real-time charging. Besides TV and media industry, we find good opportunity in the Wi-Fi sphere and the emergence of IoT also,” Batra said.

Also, according to Ericsson Mobility Report, the surge in affordability will lead to an increase in total number of mobile subscriptions, which will reach around 1.4 billion by 2020. The number of smartphone subscriptions is expected to reach over 750 million by 2020, up from 130 million in 2014,” states the study.

The study also estimates a growth of WCDMA/HSPA or 3G subscriptions, from over 120 million in 2014 to around 620 million by 2020.

“The network will be surrounded by IP systems and evolving. By upgrading the OSS and BSS capabilities, telecom players can give connected, real-time, online lifestyle for individuals and organizations,” Batra added.

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An astute writer with a track record in writing and publishing content for various industries, Ria brings on board her wealth of experience in journalism and love for technology to TelecomTalk. When not writing or reading, she spends a copious amount of time daydreaming and finding obscure Japanese folklore on the internet.

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