LG has been a different smartphone brand when it comes to teasing its smartphones. Back in 2016, the company teased the modularity of the LG G5, and before the official unveiling of the LG G6, the brand teased the device in full glory from the front. And now, the South Korean smartphone company, in a blog post, revealed that the upcoming LG V30 would feature the industry’s first OLED Full Vision display.
This is not the first OLED smartphone from LG, as the company earlier launched the LG G Flex 2 in 2015, which has an OLED display. The LG V30 will be the first smartphone to feature an OLED Full Vision display. For the unaware, the LG Full Vision display technology is nothing but the 18:5:9 display, seen on the LG G6.
“As LG’s first OLED smartphone since the LG G Flex 2 in 2015, the shift marks a move by LG to extend its OLED leadership from the premium TV sector into the premium smartphone space. Beyond their slim profile and excellent visuals, OLED displays in smartphones are ideal for VR applications, one of the key growth areas in the smartphone industry,” said the company in a blog post.
“Expertise in OLED has long been a core competency of LG, and the technology has always been seen as a potential value-add for smartphones,” said Juno Cho, president of LG Electronics Mobile Communications Company. “With competition in the global smartphone space fiercer now than ever, we felt that this was the right time to reintroduce OLED displays in our mobile products.”
LG further says that consumers are looking for bigger screen smartphones in a compact form factor. Incidentally, LG is the first brand to introduce the 18:5:9 display on a smartphone, ahead of Samsung. The LG V30 would be the company’s next flagship smartphone, which will have support for Google Daydream as well. The QHD+ display will be a treat for VR lovers.
Rest of the specifications of LG V30 are a 6-inch QHD+ display, Snapdragon 835 chipset, 4GB of RAM (still), up to 256GB storage, dual cameras, dedicated audio DAC, wireless charging, and a bigger battery. Last year’s LG V20 was the first non-Google smartphone to run Android Nougat, and this year, we’re expecting the company to release the V30 with Android O preinstalled. The phone is already confirmed to launch on August 31, a day before the IFA 2017 event.