Vi Launches Vi Ads, an AI/ML Based Ad-Tech Platform, to Help With Revenue Growth
Vodafone Idea (Vi), the third-largest telecom operator in the country, has rolled out an AI/ML-based ad-tech platform for capitalising on the multi-billion dollar advertising industry in India. The digital revolution in the country driven by cheap data has led to significant growth and innovation in the ad-tech industry. This has increased the volume of investments in the industry. Vi’s ad-tech platform will be called “Vi Ads”. It is focused on... Read More