Reliance Jio

Krishna Mukherjee

5 reasons why RJio fear looms large over incumbents

5 reasons why RJio fear looms large over incumbents

Remember the Reliance group’s ‘Monsoon Hungama’ of 2003, when the new offering took the telecom industry by storm as it offered multimedia mobile phones for a down payment of Rs 500, with three monthly plan options— Budget 149, Budget 249 and Dhirubhai Ambani Pioneer Offer. The offering led to a … Read More

Kaur G

Why success of ‘LYF’ is critical to the success of RJio

Why success of ‘LYF’ is critical to the success of RJio

Traditionally Indian telcos have shied away from venturing in the devices segment. They have hardly ever aped the western model of bundled devices. Predominantly, this is because of extremely low Average Revenue Per User (ARPU), high churn and dominance of pre-paid users. Now the new kid-on-the-block, Reliance Jio seeks to … Read More

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