Television Outpaces Social Media, UGC in Video Consumption, Says JioStar CEO: Report
Television continues to dominate video content consumption in India, outpacing social media and user-generated content (UGC) platforms. With 190 million screens across the country, television commands an unparalleled scale and reach, according to Kevin Vaz, CEO – Entertainment, JioStar, ETTelecom reported. Also Read: Reliance’s Hathway and DEN Launch Reels Channels on Cable TV Content Consumption on TV Vaz reportedly highlighted that total content consumption on TV stood at a staggering... Read More