Cable Operators Might Charge Service Fee from Subscribers, Trai Yet to Give Approval

After the introduction of the national tariff order by the Telecom Regulatory Authority of India (Trai), the industry has undergone a change across many verticals. Whether it is viewership, channel prices, or revenue, every parameter has either gone up or down. But, amidst this, Cable TV service providers have come under the pile of dominos that stumbled as the result of the new regulatory framework. These operators have been facing declining revenue and their earnings have come down significantly as subscribers continue to migrate to different operators, and as channel costs rise. In such a situation, these operators are now planning to levy a service charge for maintenance.

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Earnings for Operators Sliced in Half After New Tariff Regime

The new problems come at the hem of the latest Trai mandate which has caused the earnings for the cable operators to decline. Before the order, each cable operator used to get around Rs 175 to Rs 200 per cable connection, however, after the Trai tariff regime, these earnings have come down to only Rs 90. With this reduced income, cable operators are finding it hard to give out salaries to their employees who carry out the maintenance work like the collection of subscription fee or servicing of equipment. The cable operators’ association in Kolkata got together and decided to write to the Telecom Regulatory Authority of India (Trai) to ask whether they can levy a service charge or not. As per a member of the association, it would be difficult to serve the subscribers without collecting an additional service fee of Rs 20 to Rs 25.