BSNL release guidelines for VAS service providers after numerous complaints

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BSNL has received various complaints on a regular basis that some of the VAS providers are pushing obscene promotional messages to BSNL customers, which are hurting their sentiments. On the basis of increased complaints, BSNL has directed all the circles that messages pushed by VAS providers for the purpose of making promotions through any channel shall follow new guidelines.


The new guideline mandate no name, age, gender, profession, or place should be mentioned while sending promotion VAS messages. Any message should not include word which are misleading and deceptive in nature or directly/indirectly mention sex-related activities. Further, no message should be send which encourages any conduct that would violate any applicable law or regulation or would give rise to civil liability.

As per the new guideline, if any VAS provider violates or non-adherence to above guidelines, the same would be considered violation of agreements. BSNL also reserves the right to suspend the services whenever field units of BSNL will be convinced that content is outdated/obscene/offending to the feelings of any religion, community, sector, against the law, or unsatisfactory responsive.

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An IT professional who has got great passion for telecom. Has been closely watching Indian telecom space since 2009.

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