BBC Worldwide has signed a deal with India’s DTH platform Tata Sky, to allow it to launch VOD services. The deal, first-of-its-kind in India will allow Tata sky to offer both SVOD and TVOD services in eight Indian cities.
The new deal is in the wake of a new study released by BBC Worldwide, which found that the Indians have an interest to watch original British dramas, British humor and quality content. “We are very excited to be working with Tata Sky to bring these award winning and high quality programmes (Luther, The Honourable Woman and Burton and Taylor), many never before seen in India, to Tata Sky’s subscribers, where they can access them anytime, anywhere,” said Myleeta Aga, SVP and GM of BBC Worldwide in India.
VOD market in India is showing a rise, with many international players eyeing the market. Amazon is doubling down on its presence in India by launching its Prime service in the country. Amazon recently appointed Sony Executive Nitesh Kripalani to head its content strategy in India. Amazon is also on the verge of launching Instant Video platform later this year.