Apple iPhone sales increase by 55 percent in India during Q1 2014

Apple has forever been the company that has never laid much effort on marketing its products in India. They have always sold on the basis of performance as well as brand value. But as the competition is starting to get better, Apple has finally indulged in big time marketing efforts. In 2013-2014, Apple ran a number of offers in the Indian market improve the iPhone sales and it did a pretty good job.

Reliance Communications iPhone 5C & 5S Offer

Reliance Communications iPhone 5C & 5S Offer

Apple has managed to increase the iPhone sales by 55 percent in India in Q1 2014 when compared to Q4 2013. This increase in sales has primarily been due to the offers that Apple ran on all of the iterations of the iPhone. The increase in the sales can be attributed primarily due to:

Apple iPhone 5C Buy Back Offer In India

Apple iPhone 5C Buy Back Offer

  • Re-launch of iPhone 4 at Rs 22,500
  • Buy-back schemes for iPhone 4S (its price dropped to around Rs 24,000)
  • Buy-back and EMI schemes for iPhone 5C and iPhone 5S
  • Price drop of iPhone 5C and iPhone 5S
  • Trial period offer where prospective consumers could use the iPhone for two week for Rs 1,000
  • Subsidizing by Reliance (the offer was so popular that the iPhone 5S and iPhone 5C were sold out pretty quick and Reliance then raised the contract price)
  • Attractive plans for iPhones by telecom operators

Apple has managed to push the sales of not only its latest models, but also of its older models (read as iPhone 4 and 4S). Buybacks, EMIs, discounts and carrier specific subsidizing, Apple has it all now and is surely witnessing increased sales of iPhones.

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7 Comments on "Apple iPhone sales increase by 55 percent in India during Q1 2014"

 

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Ganesh Srinivasan
April 25, 2014 3:57 pm 3:57 PM

I just read elsewhere that according to IDC India data, every second smart phone above Rs 30k in India is an iPhone (that’s the segment they are in)

imahesh
April 25, 2014 11:43 am 11:43 AM

iPhone 4 around 15000 rupees is better option.

Ganesh Srinivasan
April 25, 2014 7:17 am 7:17 AM

According to Apple’s earning call report “Apple’s Tim Cook said that on the quarter, 62% of iPhone 4s buyers and 60% of iPhone 5c buyers ditched Android smartphones to purchase an iPhone”

This is not just Indian phenominan but global including US. They tried cheaper iPhone, slashed prices of older phones. All these seem to be working for them

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