Airtel Xstream Platform Will Act as a Tool for Retaining Broadband and DTH Customers: Report

Airtel Xstream platform from Bharti Airtel will counter Reliance JioFiber, believes brokerage firm BNP Paribas. A couple of days ago, Bharti Airtel unveiled its Airtel Xstream digital platform which also has a couple of hardware products- Airtel Xstream Box and Airtel Xstream Stick. The Airtel Xstream Box replaces the Airtel Internet TV box and it takes on Jio’ smart Set-Top Box that’s expected to bring Satellite TV and OTT content together. The Airtel Xstream Box comes pre-installed with Airtel Xstream app which offers more than 350 Live TV channels and 10,000 plus movies & shows. According to BNP Paribas, the Airtel Xstream Box from Bharti Airtel is a customer retention tool (both broadband and DTH). Reliance Jio is expected to announce JioFiber broadband plans later today along with all the bundled Set-Top Box plan details as well.

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Airtel Xstream Tackles Competition from JioFiber

The Airtel Xstream Box can be purchased for Rs 3,999, while on the other hand, Reliance Jio is expected to provide free Set-Top Box to all the JioFiber customers who will choose a Triple Play plan. Existing Airtel Digital TV SD and HD Set-Top Box users can upgrade to Airtel Xstream Box by paying Rs 2,249 to the company. The main advantage of the Airtel Xstream Box is the combination of Satellite TV and OTT content, and more importantly, it runs on Android TV platform. In Jio’s case, we’re not sure whether its Set-Top Box will run Android TV platform or not. For the unaware, Android TV is the powerful television platform available in the market right now. We will have to wait for more details on the Jio Set-Top Box.