Airtel to offer unified online experience to customers

Airtel is embarking on a redesign of its online recharge and payments interface, with the objective of delivering an improved and consistent customer experience.


Currently, Airtel customers can make online recharges for their pre-paid mobile and DTH accounts through a host of mobile wallets/digital platforms. This has resulted in a fragmented customer experience and also an increase in customer complaints relating to online recharges.

Going forward, Airtel will integrate all mobile wallets on its website and other digital platforms like MyAirtel app, and customers will have these wallets as payment options along with other modes such as credit card, debit card and net banking.

Customers will be able to recharge their pre-paid mobile, DTH accounts and pay post-paid, broadband bills through a unified online interface on the Airtel website and MyAirtel app with the convenience of making payments via the mode of their choice.

Ajai Puri, Director – Market Operations, Bharti Airtel (India & South Asia), said “At Airtel, the customer is at the core of everything we do. Based on customer feedback and in order to deliver a more consistent digital experience, we have decided to refresh our online recharge interface and bring all payment platforms under a single umbrella.”

Airtel has been investing ahead of the curve to consistently improve experience at customer touch points – both physical and online. The Company has revamped and rolled out Company Owned Company Operated Airtel stores across the country as a one stop shop for all customer requirements. Till date close to 550 COCO stores in multiple formats have been opened across the country. These COCO stores are supplemented by over 2400 franchisee retail stores across India.

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11 Comments on "Airtel to offer unified online experience to customers"


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April 25, 2016 9:34 pm 9:34 PM

dial *121*8# for airtel user—–try it for 1 hour internet cyber pack

April 28, 2016 6:43 am 6:43 AM

how to activate it after dialing *121*8# there is no option for activate.

April 25, 2016 6:55 pm 6:55 PM

Unified looting

Shivalik Chadha
April 25, 2016 4:19 pm 4:19 PM

Still they dont provide cashbacks on apps such as Paytm, freecharge, mobikwik etc. This sucks and displays negative image.

April 25, 2016 9:59 pm 9:59 PM

Why should they? These so-called cash-backs are for people who dont have customers.
Stop CASHBACK and see how many customers remain with PAYTM, FRECHARGE, MOBIKWIK etc.
Its a bubble – waiting to burst!

April 25, 2016 11:51 pm 11:51 PM

Looks more like your bubbles are bursting at the very mention of Airtel just like it does for Congis as soon as Italy is mentioned.

April 25, 2016 6:56 pm 6:56 PM

And they never will… Airtel is a hardcore looting company just here to make max profits with least expenditure

April 25, 2016 10:01 pm 10:01 PM

@Athiest – your so-called LOOTING COMPANY provides the best network AND has the largest NETWORK SHARE and REVENEUE SHARE of the Indian Telecom Space my friend. That speaks for itself. Not Rs 10 free cashback offers – that will remain for the RC10 recharge customers.

Santanu Sarkar
April 27, 2016 2:18 am 2:18 AM
Dear Duane I have hardly found anyone so loyal and committed to any service provider like you. If you have actually been with Airtel since 1995, the company should put up your name on their wall of fame. Anyways, kudos to you. I would really like to know a dee things from you. What are the determining factors that have kept you with Airtel for so long? What is your take on the critics of Airtel (I mean, the patrons of anti-AVoId group)? Though I m not an Airtel cannot, still I do not have any qualm in admitting that… Read more »
April 26, 2016 11:58 am 11:58 AM

IF it’s providing best network then why most readers of TT complaint against it??

April 25, 2016 5:23 pm 5:23 PM