Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Bharti Airtel is taking the prepaid segment seriously these days so that the customers will not migrate to other operators. Airtel has launched several unique plans in recent times such as Rs 299 with Amazon Prime subscription, Rs 249 and Rs 599 plans with Rs 4 lakh worth life insurance and there are other affordable long-validity plans as well which stand out from the crowd. But there’s one Airtel prepaid plan which not many users aware of and it’s the Rs 558 recharge. Bharti Airtel has been offering this prepaid plan as an open market option for a while now, but it went unnoticed. This plan from Airtel is an ideal choice for data-savvy users as it ships with 3GB daily data and the validity of the plan is also 82 days. In contrast, Reliance Jio has a Rs 509 prepaid plan that offers 4GB data per day, but the validity offered by Jio is just 28 days.

Airtel Rs 558 Prepaid Plan is a Go-To Option for Heavy Data Users
Over the last year, a lot of Airtel customers are leaving the network due to various reasons. Firstly, Airtel prepaid customers did not like the introduction of minimum recharge scheme as customers were not ready to shell out a mandatory Rs 35 every month; Next up, when it introduced the minimum recharge scheme, there were not so many attractive prepaid plans from the company like the Rs 299 or Rs 249 or even the Rs 599 plan was launched very recently.
However, ever since Airtel started focussing on the prepaid segment, it’s customer base remained at a particular number- no decrease or no significant increase.
Bharti Airtel has a Rs 558 prepaid plan that provides benefits like unlimited voice calling without any FUP limit, 100 SMSes per day, and more importantly, it ships with 3GB daily data. The validity of the plan is 82 days, which is very interesting. As the data benefit itself suggests, Airtel is targeting heavy data users with this prepaid plan. The telecom operator also has an affordable 3GB daily data plan and it’s priced at Rs 349, but the validity is just 28 days. Additionally, if a customer recharges through My Airtel app, then the data benefit would be 3.4GB per day for 82 days.