Airtel Launches “Free Zone”, Offers Google Services (Gmail, Search, Google+) at Zero Data Cost

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Airtel and Google today announced the launch of Free Zone powered by Google, which will give Airtel mobile customers access to mobile web search and feature-phone-friendly versions of Gmail and Google+ in India. The first page of a website linked from search results is provided at no data cost.

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Airtel mobile customers will be able to access the following services from mobile phone browsers through Airtel Free Zone powered by Google:

Gmail: Users have unlimited access to Gmail from their mobile browser. If users click on a link or attachment within the email they are directed to a page where they can purchase a data package.

Google+: Users can share online photos and messages with circles of family, selected friends or the public; follow updates on the things they are passionate about - from cricket to photography, music to news; and follow people they’re interested in.

Google Search: Users can search the entire Internet and access the first page of websites from the results for free. If they click further into a website after that, they are directed to a page where they can purchase a data package.

When users leave the Free Zone to navigate deeper into a website or download an attachment they are informed about the data charges and given the option to purchase an appropriate data package.

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