Indian telecom operator Airtel has rolled out its latest consumer engagement initiative, the “Airtel Cricket Carnival,” as the ongoing cricket season captures nationwide attention. The campaign aims to reward subscribers with match tickets and official cricket merchandise through participation on the Airtel Thanks app.
How to Participate
Under the campaign, customers can enter the contest by completing a recharge or bill payment via the app, with each transaction granting one entry. Participants are then required to answer three cricket-related questions, and only those who answer all correctly qualify for the weekly lucky draw.
Weekly Rewards Structure
The company has structured the campaign to maintain engagement throughout the season, with winners announced every Tuesday. The rewards include match tickets and premium cricket gear. The carnival commenced on March 28 and will run until May 21, 2026, with a fixed weekly announcement schedule extending through May 26.
Push for Digital Adoption
Although there has been no official communication from the company, the campaign is live across Airtel’s digital platforms. The initiative appears to be a move by Airtel to boost digital transactions on its Thanks platform while capitalising on the country’s strong affinity for cricket. Subscribers can access the “Enter the Carnival” section directly from the app to participate.
