Bharti Airtel, India's second-largest telecom operator, has reported recording around 5.70 crore spam calls in Madhya Pradesh and Chhattisgarh circle. Airtel said that this data is for just 12 days. Airtel also said that within this time frame, 13 lakh spam messages were also detected on its networks.
The numbers shared by the operator for other regions also showcase just how big of a problem spam calls in India. Airtel's AI solution identifies spam calls in real-time and alerts to customers as they receive the call.
Read More - Why Indian Telecom Sector is Pushing for Anti-Spam/Fraud Systems
In India, spam calls are a very big problem. As more people move on to the digital world for their daily tasks or business work, the possibility of them getting trapped in a scam goes up. From banking to communicating, everything happens online and on the phone today. Thus this is a very important solution from Airtel that can potentially save customers from losing their data and money.
The telco recently launched this solution. It works at no additional cost to the customers. Bharti Airtel has enabled this service for customers in all locations of the country. It is a much-needed solution, especially in India. With time, other telecom operators should also bring such a service for the users.
Read More - Airtel Detects 70 Million Potential Spam Calls in Maharashtra in 7 Days
Ritesh Agrawal, Madhya Pradesh-Chhattisgarh, CEO, of Bharti Airtel, said that this solution works with an accuracy of 97%. As per him, 60% of their customers receive three or more spam calls every day while 90% of customers receive some or the other spam SMSes.
Read More - TRAI Enforces New Anti-Spam Regulations: Telecom Firms to Disconnect Offenders
The Telecom Regulatory Authority of India (TRAI) is also pushing for stringent norms to regulat the telecom sector and make it safe for the consumers.
