Airtel partners with E-commerce portals to promote Airtel Money aggressively

By October 17th, 2014 AT 2:06 PM

It appears that Airtel has partnered with E-Commerce sites to promote Airtel Money, its mobile wallet service. The complete list of E-Commerce sites and services it now supports can be found here. Airtel has also started aggressively promoting Airtel Money by informing its subscribers about various discounts it offers on partner sites if one uses Airtel Money as their mode of payment.

IMG_20141016_132030_edit

It isn’t surprising that Airtel is pushing Airtel Money aggressively. According to our sources, Airtel did a small scale testing back in September and now they are ready for full scale launch. For the launch, it appears that Airtel has partnered with a good number of services and is offering a good enough discounts to attract users. For example, it is offering 32% discount with Myntra.com, up to 88% discount on premium brands on bagittoday, among others. Among the services it has partnered with E-Commerce sites, recharge websites, DTH recharge sites, ISPs, electricity, water and insurance bill payments, among others.

Note that, as of March 31, 2014 Airtel Money has a base of 1.7 million users in India, making it the largest Prepaid Payment Instruments services in India. Surprisingly, Airtel did not reveal the user base for Airtel Money for the quarter ended June 30, 2014.

Vodafone, Airtel’s competitor, also runs a mobile money service M-Pesa, which has 0.3 million users as of June 30, 2014. Vodafone too, like Airtel, is pushing hard to sign up its subscribers with M-Pesa. When I ported out my number from Loop Mobile to Vodafone couple of months ago, I was asked to fill forms to sign up for M-Pesa service without explaining the details of the service.

Apurva is a tech enthusiast who loves her gadgets and talks about digital media usage. She is currently developing news.thedigest.co and works for an IT company.

4
Leave a Reply

avatar
Photo and Image Files
 
 
 
4 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
Airtel partners with Visa to offer mobile payment servicesAirtel to apply for Payments Bank License, Kotak Mahindra Bank Limited will acquire 19.90% stakePDKing of Telecom Recent comment authors
newest oldest most voted
trackback

[…] Airtel Money service already provides service such as micro-payments, fund transfers, purchase airtime and pre-paid electricity, Internet bundles. Now with the partnership with Visa, Airtel Money subscribers can perform in store and online transaction including ATM withdrawals. Airtel Money Visa Card is currently available in Kenya and will be rolled out to other African countries in early 2015. […]

trackback

[…] AMSL offers mobile money services under the brand name “Airtel Money”. […]

Recent Posts

Nubia Red Magic 3S Gaming Smartphone With 90Hz Screen, Snapdragon 855+ Launched in India at Rs 35,999

Nubia Red Magic 3S has become official in India at a starting price of Rs 35,999. The Red Magic 3S...

Sun Direct Follows Tata Sky in Bringing Reduced Channel Pricing for Subscribers

There has been a lot of new happenings in the DTH and cable TV industry with the broadcasters implementing new...

Nokia 110 With MP3 Player, 32GB Storage, LED Flashlight and More Launched for Rs 1,599

HMD Global owned Nokia, the Finnish upstart company, holds a unique position in the Indian market. This is because, while...