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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
In the DTH sector, which is especially in a lot of headlines these days, there are a handful of players which occupy a large share of the pie and the top names include Tata Sky, Dish TV, Airtel Digital TV, D2h along with some regional players like Sun Direct. In the recent times, as per a Trai report on the subscriber base of all the DTH operators, Tata Sky has emerged as a clear winner by boasting of the most number of subscribers in the industry right now. Tata Sky surpassed Dish TV to become the DTH industry leader. However, now that Tata Sky is at the top of the list with the most market share in the industry, that does not mean that this position is solid for the DTH company. There is one event that threatens the position of Tata Sky on this top spot, and that is the Dish TV and Airtel Digital TV merger. If this merger goes through, then, it would a similar event as Vodafone India and Idea Cellular merger.
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Dish TV and Airtel Digital TV Together Would Make a DTH Behemoth
To recall, when Vodafone India and Idea Cellular merged, they made the biggest telecom operator of the country which surpassed every other operator in the telecom industry. This is how Vodafone Idea remained with the most subscriber market share for a long stint of months until it was surpassed by Reliance Jio only a few weeks back. Similarly, if the Dish TV and Airtel Digital TV merger goes through, then the resulting DTH company would boast of having a little short of 39 million subscribers, and it would be the largest TV distribution company with a whopping 61% market share in the industry. But, the road is not smooth for Airtel Digital TV as it tries to merge with Dish TV since there are a lot of hurdles majorly in the department of price negotiations for both the companies.
