After Airtel- Amazon Content Deal, Reliance Jio Renews Deal With Eros

Reliance Jio, the Mukesh Ambani-led telecom operator, has renewed its partnership with Eros International on Wednesday, and the latter’s digital content will now be available to all Jio customers in the country. The content would include full-length movies, thematic curated playlists, and functions such as multi-language subtitles for movies, music video playlists, regional language filters, video progression among other things.


The move comes at a time when Jio’s bigger rival Bharti Airtel is bolstering its content play with a slew of partnerships including a recent deal with Amazon for the Prime Video service. Airtel already has partnerships with Eros Now, SonyLIV and HOOQ, and it has recently made its Airtel TV app free for all of its customers in the country.

Through these content deals, both telcos are aiming to ring-fence its high-paying customers in an intensely competitive market. Notably, the content play has been one of the main key differentiators in the market.

Vodafone and Idea Cellular too have been making efforts to solidify their respective content play through various partnerships.

“Our journey with Jio has been very exciting, and we are extremely happy to renew our association. With increasing data penetration in India, our alliance with Jio reinforces our philosophy to provide the widest choice of high-quality entertainment to consumers across all platforms,” said Rishika Lulla Singh, CEO, Eros Digital.

“As we continue to enhance our leading content offering, Jio users can enjoy the full and rich experience of the Eros Now service on Jio platform. With over 160 million 4G mobile subscribers of Jio, the partnership will allow Eros to target to this large subscriber base,” added Lulla.

Bharti Airtel recently partnered with Amazon India and offering one-year of free Amazon Prime membership, taking the content war to a new level. Vodafone India is also offering free Netflix subscription with some of its RED range of postpaid plans. Idea Cellular is yet to partner with a major content provider. All the four telecom operators are battling for the top place in the content space.

Reported By

Leave a Reply

17 Comments on "After Airtel- Amazon Content Deal, Reliance Jio Renews Deal With Eros"


Sort by:   newest | oldest
January 18, 2018 6:44 pm 6:44 PM

Good move JIO.

Dipjyoti Roy
January 18, 2018 4:56 pm 4:56 PM

Netflix & Amazon Prime > Worthless Eros Now

January 19, 2018 8:19 am 8:19 AM

All worthless, youtube is the king and is free. You just need to have right channel in youtube.

Dipjyoti Roy
January 19, 2018 12:57 pm 12:57 PM

Well YouTube doesn’t have Homeland, The Royals, The Grand Tour, OITNB, Marvel content. Most of the youtube’s contents are too short. And YouTube originals (paid content) are joke.

Airtel User
January 18, 2018 11:36 pm 11:36 PM

Depends on what kind of content you watch. Both Netflix & Amazon prime have there own content on different genres.
Whereas Eros is mostly movies. So it’s up to individual choice of content.

Harmanveer Kaur
January 18, 2018 3:22 pm 3:22 PM

For most of the people, these content deals are of no worth. With Youtube hosting a large variety of content for free, and a large number of websites offering TV Series for download, it’s almost DUMB MINDING to go for such services like Eros Now.
But if some operator is able to ink a deal with HOTSTAR, it may have a better resultsin the future. But that too, depends on how much strict the government is for anti-piracy policies. Because as of now, the same content is available on a number of websites FREE OF COST!

Dipjyoti Roy
January 18, 2018 5:19 pm 5:19 PM

If somebody doesn’t pay for this content. These studios will most probably run out of business. And shame on you for promoting piracy here. And piracy exist in the world of free content because fools thinks they get same quality content in less mb when they download x264 and x265 files. They don’t. And just like Eros Now YouTube makes you pay for premium series and movies.

Airtel User
January 18, 2018 11:38 pm 11:38 PM

You are mixing free internet with copyright infringement, mind you.

Papa Perez
January 18, 2018 9:44 pm 9:44 PM

So you’ve never downloaded stuff from internet and have always bought them instead?

Dipjyoti Roy
January 19, 2018 1:01 pm 1:01 PM

Sure like others I have downloaded stuff illegally. But I only download those content which are not available for purchase in India.