After Airtel- Amazon Content Deal, Reliance Jio Renews Deal With Eros

Reliance Jio, the Mukesh Ambani-led telecom operator, has renewed its partnership with Eros International on Wednesday, and the latter’s digital content will now be available to all Jio customers in the country. The content would include full-length movies, thematic curated playlists, and functions such as multi-language subtitles for movies, music video playlists, regional language filters, video progression among other things.


The move comes at a time when Jio’s bigger rival Bharti Airtel is bolstering its content play with a slew of partnerships including a recent deal with Amazon for the Prime Video service. Airtel already has partnerships with Eros Now, SonyLIV and HOOQ, and it has recently made its Airtel TV app free for all of its customers in the country.

Through these content deals, both telcos are aiming to ring-fence its high-paying customers in an intensely competitive market. Notably, the content play has been one of the main key differentiators in the market.

Vodafone and Idea Cellular too have been making efforts to solidify their respective content play through various partnerships.

“Our journey with Jio has been very exciting, and we are extremely happy to renew our association. With increasing data penetration in India, our alliance with Jio reinforces our philosophy to provide the widest choice of high-quality entertainment to consumers across all platforms,” said Rishika Lulla Singh, CEO, Eros Digital.

“As we continue to enhance our leading content offering, Jio users can enjoy the full and rich experience of the Eros Now service on Jio platform. With over 160 million 4G mobile subscribers of Jio, the partnership will allow Eros to target to this large subscriber base,” added Lulla.

Bharti Airtel recently partnered with Amazon India and offering one-year of free Amazon Prime membership, taking the content war to a new level. Vodafone India is also offering free Netflix subscription with some of its RED range of postpaid plans. Idea Cellular is yet to partner with a major content provider. All the four telecom operators are battling for the top place in the content space.

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Airtel UserDipjyoti RoySandyPapa PerezCool_Chennai Recent comment authors
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Good move JIO.

Dipjyoti Roy
Dipjyoti Roy

Netflix & Amazon Prime > Worthless Eros Now

Airtel User
Airtel User

Depends on what kind of content you watch. Both Netflix & Amazon prime have there own content on different genres.
Whereas Eros is mostly movies. So it’s up to individual choice of content.


All worthless, youtube is the king and is free. You just need to have right channel in youtube.

Dipjyoti Roy
Dipjyoti Roy

Well YouTube doesn’t have Homeland, The Royals, The Grand Tour, OITNB, Marvel content. Most of the youtube’s contents are too short. And YouTube originals (paid content) are joke.

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