Ultra Media and Entertainment Group has launched two OTT platforms, Ultra Play and Ultra Gaane, dedicated to celebrating the legacy of Hindi cinema and music. These platforms offer a nostalgic digital experience, focusing on classic Bollywood films and timeless Hindi songs. It will also include cinematic gems and well-known classics in a restored format, Ultra India said on Wednesday.
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Ultra Play - For Films
The first app is Ultra Play, which the group claims is India's first OTT app dedicated to streaming Hindi film classics under the campaign 'Har Pal Filmy'. Featuring over 2,000 curated films from the 1950s to the present, the platform offers cinematic treasures from legends like Guru Dutt, Raj Kapoor, and Subhash Ghai.
Going forward, the platform will also expand to include fresh content, including web series and films produced both in-house and in collaboration with external partners, the company said.
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Ultra Gaane - For Music
Complementing Ultra Play is Ultra Gaane, which the company claims is India's first exclusive video songs OTT platform. With over 4,000 iconic Hindi tracks from 1940 onwards, the platform pairs visuals with timeless songs such as "Babuji Dheere Chalna" and "Roop Tera Mastana."
Ultra Gaane will also stream two new original Hindi songs weekly which will feature upcoming artists. Additionally, the platform plans to include video songs in Marathi, Gujarati, and other regional languages.
India's Cinematic and Musical Heritage
"Over the years, Ultra has acquired thousands of titles in Hindi, Marathi, and other languages. Starting our own OTT apps was a logical business extension. The launch of these two apps is a significant milestone in our ongoing mission to bring India's rich cinematic and musical heritage to a global audience," said Sushilkumar Agrawal, CEO of Ultra Media and Entertainment Group.
"Old Hindi films and songs hold great nostalgic value and are the driving force behind these apps. We're also exploring opportunities to expand into other languages with future OTT platforms," he added.
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Ad-Free Access
Both platforms, Ultra Play and Ultra Gaane, offer ad-free access for Rs 199 per year or Rs 99 for three months in India, with dynamic pricing for international users.
