Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


So OnePlus launched the OnePlus Nord CE 5G in India yesterday. The device has some cool features but does it send the OnePlus ideology across the market? That’s debatable. Nonetheless, Twitter doesn’t seem to be too happy with the latest launch from the company. Users don’t like multiple things about the smartphone, and they are kind of right about it. Like we said earlier, OnePlus hasn’t been the company it used to be for quite some time, but look, companies evolve with time, and there are a lot of things that are happening internally that we don’t know.
But one thing that’s quite visible is that the image of OnePlus is deteriorating at a fast pace. This is because of several reasons. But the prime ones are increasing prices of smartphones and decreasing customer experience.
That is why OnePlus needs to be very careful with its next flagship launch, which will be the OnePlus 9T, expected to launch in October 2021.
OnePlus 9T Might Make or Break the Company’s Image
OnePlus 9T is a device that the whole market would be looking for. Many users didn’t purchase the OnePlus 9 series because of the low number of 5G bands (N41, N78) support.
There’s one thing that OnePlus needs to understand – India is a price-sensitive market and more so than the other countries. Thus, if consumers spend close to Rs 50,000 or more than that on a smartphone, most of them are looking to use it for the next 3 to 4 years at least.
Even though there are no 5G networks in India yet, they will be available down the line. If someone spent Rs 50,000 or more on a OnePlus 9 series device thinking it is a 5G smartphone and couldn’t even experience 5G on it, that would break his/her heart.