Vodafone Idea’s Next Move Could be Enterprise Solutions, Here’s Why

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Vodafone Idea (Vi) has launched a series of new enterprise solutions in the last couple of days. The telco has a separate arm called ‘Vi Business’ that caters to the needs and demands of enterprises throughout India.

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Vi’s next move could be providing ‘enterprise solutions’ in the market. This is because no matter what Vi is doing, the amazing offers it keeps on rolling out, the telco has not seen a net gain in quarterly or monthly subscribers. This has been going on for far too long for the company now.

Thus, the recent launch of Internet-of-Things (IoT) service and enterprise mobility solutions hint that the company is moving towards a different part of the market. Now, Vi wouldn’t be the first company to do that.

Airtel, despite having such an impressive portfolio of high average revenue per user (ARPU) users and strong financials, focuses a lot on serving other businesses of India. This means that Airtel doesn’t need to rely on only one segment of the market; it can make money off multiple kinds of customers and clients.

Vi might be looking to do the same, however, with a few key differences. All of the enterprise activities of the telco is handled by ‘Vi Business’, the enterprise arm of the company. Vi will offer customised plans and services according to the needs of enterprises through Vi Business.

For the unaware, Vi is already the biggest IoT telecom service provider in India. The telco leverages its 5G ready-network to provide IoT services to customers. In its mobility solutions segment, Vi offers postpaid plans especially aimed at businesses along with other useful features and services.