New Trai DTH Rule Changes Heavily Opposed by Broadcasters Like Star India, Zee and More

The new Trai tariff regime changes are all the news that are making the headlines in the DTH industry. These new rules change some of the fundamental ways in which the channels were being priced. These new rules also bring some caps on the discounts which were being offered to the consumers on the channel packs. Also, the new amendments change the way multi TV serviced being priced for the subscribers. However, there is one area where the Trai new DTH rules might not provide similar positive effect as the rules are providing to the consumers, and these include the big broadcasters. On Friday, many broadcasters raised the issue in unison saying that the new regulations put forth by Trai will put many channels out of business. The television broadcasters also criticised the new rules. The broadcasters which were present to brief the media included major names like Walt Disney Co, Star India, ZEEL and many other major names. These broadcasters also remarked that excessive regulations in the industry would also cripple the companies in a manner such that it would be hinder innovation and technological advancements as well.

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New Rules to Hurt Broadcasters

N.P. Singh, the Managing Director and CEO for Sony Pictures Networks India, one of the leading broadcasters in India, said about this, “We’re evaluating how we can challenge this.” As per the research arm of the ICRA ratings agency, the new Trai DTH rule changes will come into effect on March 1 and will reduce the bills of the consumers. However, this would happen at the cost of revenue and profitability of the broadcasters. It is worth noting that the new rules have allowed the subscribers to enjoy 200 channels in the base NCF (Network Capacity Fee) of Rs 130. To recall, previously, this channel limit was set at only 100 SD channels.