Virgin Mobile India today announced the commercial launch of its GSM Mobile services in Mumbai and Maharashtra telecom circles, post the successful launch in five southern circles and Orissa. As India’s only national youth focused brand, Virgin Mobile has entered the GSM market with the definite objective of helping youth leverage and use the power of their network of friends.

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To this end, they have launched with a plethora of unique products and services designed to strengthen their brand promise to the youth of the country. The company’s pan-India service rollout will be completed by the end of this financial year.

For now, consumers across Maharashtra and Mumbai circle will be offered a differentiated tariff proposition of 20p/min for STD and local calls to any Virgin Mobile number without any pack. Virgin Mobile customers calling any other network will be charged at 40p/min for local and 50p/min for STD calls again without any packs.

As another initiative to inch closer to the youth and take the brand to the next level, Ranbir Kapoor and Genelia D’Souza have been appointed as the new brand ambassadors for Virgin Mobile in India.

At the time of launch, Virgin Mobile GSM services will be available in 105 towns through more than 29450 RCV and 25929 SUK outlets which will cater to 77% of the urban youth population across Mumbai and Maharashtra.

Announcing the launch of Virgin Mobile’s GSM services, M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “The launch of Virgin Mobile’s GSM services is yet another leap for the brand to target a wider reach in the mobility market. With the launch of our services, we intend to stir the GSM space with another ten firsts. As the only mobile service brand designed for youth, we aim to provide them the most innovative and differentiated offerings with the experience of a world class network. All our offerings encapsulate the benefits of ‘network for friends’ leveraging the fun quotient of Virgin Mobile brand on the mobile communication platform. This launch will help us further consolidate our position as the favourite mobile services brand for India’s youth. I am confident that the brand will garner 10% market share in the urban youth segment, through differentiated service to the consumers.”