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Andrew Bonwick
Vice President of Product Development at Relm Insurance
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CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
Unlike Xiaomi and Realme, Taiwanese brand Asus confirmed that it would not hike prices of its smartphones, despite the ongoing rupee-dollar race. Just like some other companies, Asus is also operating at very low-profit margins, especially this year to gain some market share. But that doesn’t effectively mean that Asus will hike the prices of its smartphones. The company has sent out a press statement stating that it will not hike prices of any of its smartphones. This essentially means that the Zenfone Max Pro M1 will still retail at the same starting price of Rs 10,999. The Zenfone 5Z, Zenfone Max M1 and Zenfone Lite L1 prices will remain the same too.
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Dinesh Sharma, Head, Mobile Business, Asus India, said, “We’re committed to the Indian market and thrive to keep our fans happy. Despite the ongoing rupee-dollar race, we have decided to absorb the cost currently and give our fans a better value proposition. We are glad to announce that none of our ZenFones will see an increase in price.”
This news comes as a relief to many as Xiaomi and Realme recently increased prices of some of its smartphones. That said, the Max Pro M1 will still be the cheapest smartphone with Snapdragon 636 chipset. The Zenfone 5Z will remain as one of the affordable flagship smartphones with Snapdragon 845 chipset in India.
Asus Zenfone Max Pro M1: Should You Buy it Now?
Since the last few weeks, we have been hearing rumours that the Asus Zenfone Max Pro M2 will be launched in India in December. Asus Indonesia already said the phone would be unveiled on December 11, but Asus did not reveal India launch details as of now. The biggest question right now is: should you buy the nine-month-old Zenfone Max Pro M1 now?
