Why Did Reliance Jio Introduce Buy One Get One Offer When They Are Already Luring Customers?

After offering free services for six long months, Reliance Jio is finally charging consumers with the all new ‘JioPrime’ membership scheme. Days after Jio introducing the new scheme, incumbent operators including Airtel, Vodafone, and Idea Cellular came out with their offerings matching Reliance Jio. Some hours later, Jio hit back at them by further sweetening the deal with ‘But One Get One’ Offer.

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Under the ‘Buy One Get One’ offer, Jio is giving additional data to consumers whoever recharges with Rs. 303 and Rs. 499 before March 31, 2017. For users whoever goes for the Rs. 303 plan, they will get additional 5GB of data, whereas for Rs. 499 plan, users will get additional 10GB of data along with standard 2GB of data per day. But, the major question is: Why did Jio even introduce the ‘Buy One Get One’ offer, when they are providing attractive plans in the form of Rs. 303 and Rs. 499?

Jio, on March 1 claimed that their servers crashed due to the overwhelming response for the JioPrime subscription plan. But, that doesn’t seem to be true now because several people are not interested in enrolling under JioPrime membership scheme, which apparently made Jio to further attract the consumers by offering more data than others.

According to a survey conducted by TelecomTiger in the areas of New Delhi, they have visited nearly 20 retail and Jio stores to check out the response for their JioPrime plan, and the result will amaze you to the core. The report claims as “Employees at the Jio Centres told us they were hopeful that about 50-60% of the total subscribers would register for prime membership. However, the shops not owned by Reliance Jio said that only about 30-40% of the free customers would retain their services once it becomes paid. It is possible that many subscribers who bought SIMs from these shops are registering online for paid services.”