5G Smartphone Market Share Increases to 41% in India in Q1 2023

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5G smartphones held a 41% market share in Q1 2023 despite a decline in the overall Indian smartphone market, according to a report by CyberMedia Research (via CNBCTV18). The report showed a 14% YoY growth in 5G smartphone shipments, with 34 new 5G launches during the quarter. Samsung was the leader in the 5G smartphone market with a 23% market share, followed by Apple with a 17% market share.

However, the report also showed that the overall smartphone market saw its highest-ever Q1 decline in 2023. CyberMedia Research's India Mobile Handset Market Review Report revealed that the affordable smartphone segment (sub-Rs 7,000) suffered a 38% YoY decline, while the value-for-money smartphone segment (Rs 7,000 - Rs 25,000) and premium smartphone segment (Rs 25,000 - Rs 50,000) witnessed 25% YoY and 23% YoY declines, respectively.

Read More - Affordable 5G Phones Required to Accelerate 5G Adoption in India

Shipra Sinha, an analyst with CyberMedia Research (CMR), attributed the decline in smartphone shipments to weakened demand, inflation, and extended inventory. However, the super-premium smartphone segment (Rs 50,000 - Rs 1,00,000) and the uber-premium segment (>Rs 1,00,000) saw remarkable growth of 96% YoY and 208% YoY, respectively.

Samsung led the overall smartphone market with a 20% market share, followed by Vivo (17%) and Xiaomi (16%). In the feature phone segment, 2G and 4G feature phone shipments dropped by 15% and 35% YoY, respectively, as the demand for smartphone upgrades increased.

The decline in the affordable, value-for-money, and premium smartphone segments may be due to the impact of the COVID-19 pandemic on India's economy. However, the growth in the super-premium and uber-premium smartphone segments suggests that India's wealthy population is still interested in high-end devices despite the challenges posed by the pandemic. The increase in the 5G smartphone market share indicates that consumers are willing to pay a premium for the latest technology. As the rollout of 5G networks continues across India, it is likely that the demand for 5G smartphones will continue to rise.

Reported By

Tanuja is a passionate technology and telecom buff who has been following the telecom industry for several years now.

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