Vodafone India has undertaken multiple initiatives to strengthen Diversity and Inclusion within its workplace and Women Empowerment.
The company believes that such initiatives lead to more flexible, creative and innovative organization that serves diverse segments of the market and society cutting across geographies, economic strata and gender & age.
Today, 32% of Vodafone India’s customer base comprises of women – and that itself inspired the organization to bring in series of policy innovations to enhance the number of women employees in its team. This has resulted in Year-on-Year hiring rate of women talent double up to almost 40% from 11.5 % of hires in March’13.
Even in the flagship campus program – ‘Discover’, the number of women trainees has been more than 51% as compared to 39.5% last financial year. The organization currently has 17 out of 95 zones headed by women. The above combined efforts have resulted into women employee base to become approximately 20% of the total workforce in Vodafone India.
It is significant to mention that last year Vodafone started its Vodafone Angel Store initiative which has only women staff members, including security, pantry staff, customer service resources as well as management level personnel.