BSNL’s 3G ad simple n effective

BSNL's 3G ad simple n effectiveBSNL is the First Telecom Operator to have 3G Technology. Since BSNL is Government Operated they are blessed with latest technology 3G very early! Though the 3G Spectrum is Auctioned last Month, We have to wait till the month of September to Experience 3G on all Operators..

To Make The Most out of this Situation, BSNL is literally hurting Every Telecom Operator in India by their TV campaigns promoting 3G Video Calling.

In Fact, The other operators  have powerful, creative Ad Agency, and who has Outstanding Track Records in Serving ads for their Companies can do nothing except watching TV Commercials of BSNL Promoting its 3G Services.

Lets have a look at this TV Commercial closely..

BSNL in past have released few TV ads featuring Deepika Padukone.. Of Course, This Attracts numerous Audience cause of Deepika’s Fan Fare.. One Can Easily say, All the ads made by BSNL are just direct and you cannot expect any creativity or extra-ordinary things from BSNL ads.

In This New 3G Video Calling Commercial, BSNL has opted out Padukone , the ad is featured by new pretty young faces. The Theme of the Ad is simple, A Couple having a Video Chat on Phone… Rather calling it as “Chat” , The Girl walks with new dress asking his Boy “How do i look” with Video Call On .. The Boy, of course enjoys every moment Just like viewing a model walking on a Ramp, giving his so-called Honest Comments!

The Conversation on Video goes, the Girl Changing her Dress now and then giving reasons like ” I like Fat” ” Even Priya wears Purple”. The Girl ends up wearing a black beautiful dress which the boy brands her “Good” “Too Good” saying i will be back in a minute and finds her way to join him who stands outside the Home! … The Car Driver who was witnessing this “Video Fantasy” Gives his Final verdict “Badiya Hein!”

Quite Nice! This shall make some sense to the audience. The Ad surely drives its viewers to go for 3G Plan so that they could have Video Fantasies on Phone Just like these Hot couples!! The Ad ends with BSNL’s Video Calling Tariff  details “All Video Calls @ 30p/Minute”

What’s the Use of having a very High End Phones without a 3G Plan? The ball is in the court of BSNL. Till September, BSNL can make a Big Bonanza out of its 3G Services with effective Advertisement Campaigning.

Thx -Chethan Thimmappa

This Article Was Written By: Tarun

Tarun - Founder & Chief Editor

A Happy Geek and a Network Research Engineer with a really cool day job…

{ 27 comments… add one }

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  • Dharmesh July 27, 2011 at 4:07 pm

    Dear Shruti The Advertisment model are looking very sexy.
    and shes acting are i like so much accept her nose.

    Reply
  • shruthi February 23, 2011 at 1:44 pm

    wast fellows…why cant you choose good models and good actors..go to hell

    Reply
  • shruthi February 23, 2011 at 1:39 pm

    CHANGE THAT BAD MODEL.. IF I SEE HER ACTING I LL THING BAD ABOUT UR PRODECT

    Reply
  • shruthi February 23, 2011 at 1:37 pm

    first change that overacting waste model.. then you may get good result ok

    Reply
  • Emad July 5, 2010 at 9:49 am

    epynic :
    the video call rates are not cheap , just a introductory offer
    new customer get
    All Video Calls @ 30p/Minute for 90 days only
    and existi at a monthly dedu of 21rs
    and after that it will be 70ps ??\
    am i rite ??

    but still cheap

    Reply
  • epynic July 5, 2010 at 8:57 am

    the video call rates are not cheap , just a introductory offer
    new customer get
    All Video Calls @ 30p/Minute for 90 days only
    and existi at a monthly dedu of 21rs

    and after that it will be 70ps ??\

    am i rite ??

    Reply
  • Starpco July 4, 2010 at 5:10 pm

    I like this ad ‘hello dolly’
    in lost badiya hai.

    Reply
  • Starpco July 4, 2010 at 3:40 pm

    @Emad
    lets wait and watch emad ji ki kya hota hai ye to future ki baat hui but at this time bsnl is rocking bhai mauka hai to chauka mar lo bsnl.

    Reply
  • Emad July 4, 2010 at 3:34 pm

    Are apne network par hi 30 paisa kam mein de kar dikha dein pahle

    Reply
  • Starpco July 4, 2010 at 3:23 pm

    I know bsnl is rocking but at this time how many oprators are provding 3g service.
    To bsnl apne aur mtnl network pe 30paise mein video call de k kaun sa teer mar diya. Maza to tab aayega jab sabhi oprators 3g service launch karenge to dekhenge ki kaun mai ka lal 30 paise mein video call dega ya isase bhi kam mein dega. Wahi company rock karegi.

    Reply
  • Emad July 4, 2010 at 3:16 pm

    what?

    Reply
  • mekalwin T July 4, 2010 at 3:04 pm

    Emad :
    BSNL IS ROCKING BSNL KO AB SAB OPERATOR KI KAMAR TODNI HAI DEKHTE HAIN KAUN MAAI KA LAAL 30 PAISA SE KAM RATE PAR 3G DEGA

    :P :P :P

    Reply
  • Emad July 4, 2010 at 2:59 pm

    BSNL IS ROCKING BSNL KO AB SAB OPERATOR KI KAMAR TODNI HAI DEKHTE HAIN KAUN MAAI KA LAAL 30 PAISA SE KAM RATE PAR 3G DEGA

    Reply
  • mekalwin T July 4, 2010 at 1:29 pm

    Really very very simple cool and effective ad. Kudos to TT for bring this video first on youtube by TT. gr8 job

    Reply
  • Starpco July 3, 2010 at 8:51 pm

    @firstonnet
    maine dono activate kar rake hai e mail aur sms but jab se main ye activate kiya hai tab se UP K bare mein koi update nahi mila.

    Reply
  • firstonnet July 3, 2010 at 7:47 pm

    Keshav Jha :
    BSNL sahi se ad nahin deta hai. Kai plans aakar chale jate hain aur logon ko pata bhi nahin chalta hai. BSNL ko sabhi plans ka kuchh bar ad to dena hin chahiye.

    For new plans & offers of all states subscribers pl stay tune with Telecom talk only, activate updates through sms or email notification.

    Reply
  • firstonnet July 3, 2010 at 7:45 pm

    epynic :
    ..wait and watch , what kind , conceptual ads airtel come up once its 3G is launched

    & after tht pls see their call charges for Video calling for local on net & off net. BSNL ad naa kare tohi accha hai otherwise unko ads ke charges hume hi dene padenge..

    Reply
  • epynic July 3, 2010 at 1:34 pm

    ..wait and watch , what kind , conceptual ads airtel come up once its 3G is launched

    Reply
  • Harpreet Singh Chadha July 3, 2010 at 10:47 am

    Getting new customer on your fold is not a big deal. You will have to retain them. And for that customer satisfaction is the key.

    Reply
  • Keshav Jha July 3, 2010 at 2:09 am

    BSNL sahi se ad nahin deta hai. Kai plans aakar chale jate hain aur logon ko pata bhi nahin chalta hai. BSNL ko sabhi plans ka kuchh bar ad to dena hin chahiye.

    Reply
  • Nidish Vashistha July 3, 2010 at 12:10 am

    @Firstonnet
    Watching & also a 2G Subscriber of other Teleco ..magar ab tak usne BSNL le liya hoga!

    Reply
  • Kaushik Roy July 2, 2010 at 11:17 pm

    Shoeb :
    Viedo calling could be dangerous.. my girlfriend would come to know where am i.. :-O.. i would stick to 2g..

    yes it is very dangerous that GF knows where we are

    Reply
  • Shoeb July 2, 2010 at 10:37 pm

    Viedo calling could be dangerous.. my girlfriend would come to know where am i.. :-O.. i would stick to 2g..

    Reply
  • Firstonnet July 2, 2010 at 9:38 pm

    Car driver or building watchman or othr operators subscriber who r yet using 2G n making voice call? Who surprise n speak badhiya hai!! any one pl clarify who is he othr ops subs?

    Reply
  • saurabh July 2, 2010 at 8:53 pm

    bsnl 3g not start on rajnandgaon

    Reply
  • Starpco July 2, 2010 at 8:32 pm

    Badiya hain

    Reply
  • ScanSocial July 2, 2010 at 7:52 pm

    Cool, BSNL rocks in services but lacks in customer support

    Reply

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