Vodafone Idea (Vi) has been struggling to manage its business for the last several years. Every positive that came from the Q4 FY23 results was offset by the several challenges that still remain to be addressed. A few of the key areas where Vi needs to make progress are - raising funds (which it hasn’t been able to do for years now), rolling out Wi-Fi calling in every part of the country, and launching 5G.
But today, we will talk about Vi One. TelecomTalk broke the story about the bundled service from Vodafone Idea, which is called Vi One. This service includes fiber + mobile + OTT (over-the-top) benefits for consumers. It could be a compelling service for many. Even the enterprise clients of Vi can offer it to their employees who are working remotely and need to be compensated for the connectivity costs.
Read More - Vi One: Get Fiber + Mobile Plan and OTT Under a Single Plan Starting at Rs 2192
The challenge for Vi would be to convince a regular customer to pay upwards of Rs 12000 for a year. However, there are other cheaper plans as well. Vi One service starts at Rs 2912 for 93 days.
If you look at the offering, it is just like Airtel Black, a bundled service. In fact, the name seems to be taken off the page from Airtel’s branding of Airtel One, a beta trial from Airtel for its bundled services. Nonetheless, the big question is, will Vi be able to make a difference in its business with this new bundled service?
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Will Vi be Able to Boost Business with Vi One?
The short answer is it is too early to say that. Vi is not very popular for providing fiber internet services directly to consumers. In this area, Airtel and Jio are way more popular. Thus, whether people would be able to see the merit of purchasing Vi’s fixed broadband services is the main question.
Purchasing a bundled service like this would be a big commitment for consumers. But if this works for Vi, the telco would be able to improve its average revenue per user (ARPU) figure significantly.
But as the Indian market is right now, the demand for high-priced bundled services is not everyone’s cup of tea. However, with time, that will keep changing. What do you think about Vi’s bundled service?
