India's leading GSM mobile service operator Vodafone Essar has renovates its "Mobile Box Office- Value Added Services" and added the latest addition to its portfolio of innovative entertainment offerings on Mobile Phone.
The Movie-Music and Masti based VAS "Mobile Box Office" enables its postpaid and prepaid subscribers to listen to the storyline, trivia, dialogues & songs of their favorite movies across 6 languages such as Hindi, Marathi, Tamil, Telegu, Malyalam and Bhojpuri at their convenience.
Vodafone subscribers can choose from a catalogue of over 50 movies across 7 movie industries every week and also they have the options to download a Caller tune and Ringtone and dedicate songs to his/her friend.
To avail the MBO services, Vodafone subscribers can call 56700 (toll free) and request for activation or SMS MBO to 111 or 444. Once activated, subscribers can call 56700 (toll-free) and listen to their chosen movies.
-: Vodafone Mobile Box Office Tariff Plans -:
| Pricing Model | No. of Movie Capsules | Validity | Browsing Limit | Balance Required |
| Prepaid Plans | ||||
| Rs. 30 Subscription | 5 | 30 Days | 3 times per movie | Equal to or more than Rs. 30 |
| Rs. 20 Subscription | 3 | 20 Days | 3 times per movie | Equal to 20 or less than Rs. 30 |
| Rs.10 Subscription | 1 | 1 Days | 3 times per movie | Equal to or more than Rs. 1 or less than Rs. 20 |
| Postpaid Plan | ||||
| Rs. 30 Subscription | 5 | 30 Days | 3 times per movie | NA |
Vodafone Subscribers can listen to every movie 3 times. Once subscribers exhaust this browsing limit they can get Movie Top Up options wherein subscribers can Top Up of Rs 10 get to browse 1 movie 3 times.
Mr. Rohit Atya, CEO, Vodafone Essar-Mumbai, said, “The key advantage of voice based services is that it can be offered in variety of languages to cater to the diversified Indian population. This is the first time ever that a concept of mobile movie capsule has been introduced to mobile phone users in India.
