Vodafone Idea Removes Entry-Level Postpaid Plans to Increase ARPU

Earlier, Bharti Airtel removed low-cost postpaid plans priced below Rs 499, and now, Vodafone Idea is following the same, albeit in some circles

  • Idea is migrating users on low-cost postpaid plans to Rs 399
  • Vodafone recently introduced Red Plans of Family starting at Rs 598

Vodafone Idea Limited has removed the entry-level postpaid plans of Rs 299 and below to boost its ARPU and concentrate on the users who generate revenue. As per a new report by ET Telecom, Idea postpaid customers who’re currently on the low-value postpaid plan is receiving an SMS stating that they will be migrated to the Rs 399 Nirvana postpaid plan. For the unaware, even though Idea’s website states the postpaid plans start at Rs 399, the company is providing other plans like Rs 349, Rs 299, Rs 199 and so on depending on the consumer’s requirements. And the users on these plans will be migrating to the Rs 399 Nirvana postpaid plan. We have personally checked this info in Andhra Pradesh & Telangana circle and the company said the Nirvana range of postpaid plans now strictly start at Rs 399 and there will not be any customer-specific plans going forward.

Vodafone Idea Aims to Boost ARPU Like Bharti Airtel

Bharti Airtel has reported an increased ARPU of Rs 123 for the quarter that ended on March 31, 2019. Airtel’s ARPU hike came at the cost of subscribers, but the company is pretty much clear that it just want the users who generate revenue for them. Now Vodafone Idea is also following the same path. We’re unable to verify the removal of low-value postpaid plans on Vodafone network, but Idea has scrapped the entry-level plans in several circles.

“Dear Customer, your current Idea post-paid plan is no longer valid from 10-July-2019. You will be upgraded to Nirvana 399 with benefits of unlimited voice calls, 40GB high-speed data and 100 L/N SMS,” read the SMS sent to the Idea postpaid customers on a low-value postpaid plan. When contacted by ET Telecom, Vodafone Idea Limited stated: “We have made it simpler for our customers to enjoy the feature-rich experience of our postpaid plans.” So, it’s clearly a circle specific move from the company.

To recall, Bharti Airtel removed the entry-level plans including the Rs 399 postpaid plan and Airtel’s postpaid plans now start at Rs 499. However, the company quickly introduced circle specific postpaid plans of Rs 349 and Rs 399, noticing that the users are still looking for low-value plans in some areas.

Vodafone Idea might be following the same suit as the company did not make any official announcement regarding the removal of these low-cost postpaid plans.

Vodafone Takes on Bharti Airtel With New Family Postpaid Plans

In other news, Vodafone has introduced Red Plans for Family taking on Airtel’s myPlan Infinity postpaid plans. Overall, Vodafone introduced three new plans of Rs 598, Rs 749 and Rs 999, and they offer up to five child connections. For example, the Rs 999 Red Plan for Family offers services for five connections (one primary and four child connections). The data for the primary connection is set as 80GB and the remaining four connections will get 30GB each, totalling the data to 200GB. And there’s the data rollover functionality as well. These Red Plans for Family also ship with benefits like one-year of ZEE5 subscription, Amazon Prime worth Rs 999 for free, Vodafone Play subscription worth Rs 499 and more. But sadly, they don’t offer free Netflix service though.

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Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

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This means my dad plan rs.199 with discount of rs.99 per month will be changed


Yes..idea will just send u a single SMS.. and url dad Bill’s rise from some month..

Nikhil Mumbai-Pune

Copying Airtel isn’t good thing for Vodafone-Idea. They will be in problems if they do this. At least 299/399 should exists till network upgradation takes place. And it will take more than a year at least for PAN India.

Kiran Fernandes | Goa

I agree. But with this move, they’re pretty much proving that they’re desperate to shut down. Once their market share falls to just a million customers, then they’ll probably open their eyes.

Nikhil Mumbai-Pune

It won’t fall that much. It will be around 180-220 millions by the end of network integration.

Nikhil Mumbai-Pune

They will keep their leadership circles due to coverage and some subscribers where they will be number 3. This will be around 180-250million after a year and so.

Kaushik IMA

It’s just Idea. Vodafone still offers both 299 and 399 plans (299 is not advertised). This might be part of a strategy to phase out postpaid customers of Idea and promote Vodafone as the premium postpaid brand.

Kaushik IMA

399 plan exists in ALL circles for Vodafone. The thing is that VOID is now pitching Vodafone as the postpaid segment brand while Idea is being pitched as prepaid segment brand. In fact, Vodafone’s family plans are quite attractive TBH.

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