Vodafone launches App Corner to help first time smartphone users, a move to increase data consumption?

By March 4th, 2015 AT 12:45 AM

vodafone-app-cornerVodafone Qatar has launched App Corner, a service to help users choose the best App for their devices. The store is launched at its stores and online at Vodafone Qatar’s website.

Vodafone’s Apps Corner provide information about essential Apps for any smartphone such as Whatsapp, Facebook, Youtube and more. The App Corner also provides 5 favourite apps as recommendation from Vodafone Innovation Team every month. App corner has detailed user guides for the first time users to get to know App stores like Google Play, Windows Store and Blackberry world. The service helps users familiarize with Apps store’s on their new devices.

“At Vodafone, we wanted to make access to mobile Apps super easy, fun and convenient and this is why we have introduced Vodafone’s Apps Corner. We’ve also made sure to make it available online so that people can access it anytime, anywhere; so if it’s a Sports App, a Health App, a Fashion App or a News App that they’re looking for, we have made it ready and at arm’s reach”, said Jonathan Donovan, Head of Online at Vodafone Qatar.

In Qatar, 92% of the household has a smartphone and 62% of the household has a tablet. This is figures are much higher than developed countries like US, UK, Germany and other European countries. Vodafone wants to leverage this by increasing data usage of mobile applications.

Vodafone tactics to increase data usage?

The App Corner service is targeted towards first-time smartphone users to help them choose the right app for their devices. But Vodafone is using this strategy to increase mobile data usage of these first-time users by introducing them to popular Apps. Vodafone is using Qatar as a testing bed for App Corner service and may soon launch a similar service in other emerging data markets like India.

An IT professional who has got great passion for telecom. Has been closely watching Indian telecom space since 2009.

Leave a Reply

1 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
1 Comment authors
Sudhakar Recent comment authors
newest oldest most voted

The subscribers aresmart enough to purchase / download apps only via Google playstore and use ‘app backup and restore pro’ app to take automatic backups of the installed / updated apps.

What will the vodafone do if they download apps from google playstore via wired broadband and use mobile data only on move in Qatar?.

Recent Posts

Twitter to Redesign Conversations Layout for iOS Users

The Micro-blogging site Twitter is launching a test of its redesigned conversations layout with a wider set of iOS users...

Vodafone Idea Awards Vendor Contract to Ericsson for Deploying 5G Ready LTE Equipment

Swedish telecom gear provider, Ericsson has announced that it has bagged a contract from the leading telecom operator of India...

DoT Panel to Decide Proposed Rs 3,000 Crore Penalty by Trai on Airtel, Vodafone and Idea Today

The Digital Communications Commission, an inter-ministerial panel of the Department of Telecom, will examine the Trai recommendations of a penalty...