Virgin Mobile Introduces MUSIC UNLIMITED Service In India

By August 5th, 2010 AT 12:19 PM

In step with its efforts to bolster its youth-centric services portfolio, India’s only youth focused mobile service brand Virgin Mobile today announced yet another Industry-first Offering of “MUSIC UNLIMITED.

This service is a milestone in the Indian Music Industry as this is the first time that users can access a massive music library across all genres for FREE however the browsing charges will be applicable. Music Unlimited offers the freedom to its customers to enjoy any form of music be it as their Tring Tune (CRBT), ringtone (MP3/Poly/Mono) or download of full songs onto their mobile phone, ABSOLUTELY FREE!

This service gives an opportunity to its customers to download free content from a massive music library comprising over 1.5 lakh songs spanning various genres, ranging from latest Bollywood chartbusters (Hello Darling, Dabaang, Ashayein, etc), Western Rock, Pop, Bhangra, Indi Pop, Bengali, Tamil, Telugu, Malayalam (Aathmakadha, Avan, etc) and much more.

To avail this service, Virgin Mobile’s GSM customers have to just call at 586865 (charges @ 10p/sec).

Commenting on this proposition M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India said “Music is an integral part of the lives of youth and their mobile phones are their newly evolved 24×7 music stations. Catering to this segment’s consumption of music, this service which will be offered to Virgin Mobile customers FREE of COST. Through this service, we at Virgin Mobile aim at changing the way music is consumed and reinvent the ways youth experience music every day. With the launch of Music Unlimited service, Indian youth have an access to best of the music content for FREE.”

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