Virgin Mobile India is always in spotlight of news. India's first youth focused mobile services, Virgin Mobile entered in Indian wireless market via franchisee agreement with Tata Teleservices, it uses Tata Indicom's CDMA network. As MVNO model is not approved in India till, Virgin Mobile India is not a true MVNO business model here, rather Tata Tele sells its services under Virgin brand name. Worldwide product 'Virgin' means youthful, colorful, innovative and cool stuffs. Now Virgin Mobile India comes with its very own merchandise targeting youths.
v-Artitude, as Virgin merchandise is named has its own site: http://v-app.virginmobile.in/ . At present they are offering some kool skins for different handsets. As Virgin is going to enter the GSM market very soon via Tata Docomo's network, it is also offering skins to some GSM handsets also. List of the supported handsets (as of now ): LG KG195, LG KP115, Nokia 1662, Nokia 3110, Nokia 5130, Samsung 1419, Samsung Star, Nokia 6300, Nokia E71, vBeat, vBond, vBuzz, vDesire, vGlide, vJaz, vKewl, vSleek, vTrendy.
There are six categories of colorful skins of your choice: Cool Zones, Nature, Sports, Movies, Retro, Girls & Music to brighten your life! You can also make your own design. Your selected design is to be specifically sized by their in-house art team with the best layout to fit the handset and then shipped to the customer. Skins are coming at a price tag of Rs. 75.00
Virgin is also offersing colorful tattoos. Tattoos comes in set of 6 tattoos, priced at Rs 99
You can buy these merchandises online. There are options for Redeem Gift Vouchers (though it is till not launched) & Track the order.