A few days back, we reported that Uninor will soon be rebranding itself. Now, they have come up with a new promotional campaign named ‘NaamBadalDenge’ through its official Twitter account, which indicates that they will be rebranded to Telenor India on September 23 or 24.
Under the campaign people can win a Motorola Moto G (3rd Gen) or Flipkart vouchers by posting group selfies. The campaign has started today, and will last till the 21st of September. This time, Uninor has chosen their microsite to hint people about changing their brand name in the next few days. ‘Nam Badal Denge’ also hints that the company will replace ‘Uninor’ as its brand name by ‘Telenor India’ to match its global branding policy.
Telenor Group-owned Uninor (headquartered in Oslo), has operations in 13 counties and holds 33 percent share in a multi-national telecom operator Vimpelcom. In the past, the company rebranded their networks to ‘Telenor’ that were wholly owned by them. The company had a 67 percent share in Uninor when it was started through a joint venture called Unitech Wireless.
However, Uninor became a wholly-owned subsidiary of Telecom in 2014. So, Telenor decided to use its own brand name instead of using ‘Uninor’. The new brand would focus on data as well as voice services. Earlier , the company had shared its plans to deploy narrow-band 4G LTE using their liberalised spectrum.