Uninor to launch own App store, yet another Operator App store

By July 10th, 2015 AT 12:42 AM

Uninor is planing to come up with its own app store as part of  Uninor’s ‘Internet for All’. As per Uninor, the app store will support even feature phones running 2G network.

uninor-india

Under ‘Internet for All’ campaign Uninor aims to double its internet user base from current 22 percent to 50% by 2017. Uninor also unveiled Digital Winner contest which offer around Rs 10 lahks for winners. The theme for this year is to develop app for education. Winners will represent India at the Best App in Asia contest in Oslo.

Yet another Operator App store

App stores boomed in late 2010 when operators like Vodafone, Idea, Airtel, BSNL, Aircel and Reliance came up with their own App stores in India. These App store were basically a polished VAS service were users had to pay for most Apps. Operators were trying to cash in with their App store rather offering quality Apps to users. Now most operators run these App Store as VAS portal and hardly find any users.

As smartphone revolution took over, App store means Google Play, Apple Store or Windows Phone Store depending on your smartphone OS. Most smartphone have even restrictions(which can turned off) in place to block App install from other sources. Feature phone segment is end of life as smartphone cost has dropped below 5000. Uninors strategy seems to be outdated to bring its own App store.

An IT professional who has got great passion for telecom. Has been closely watching Indian telecom space since 2009.

guest
4 Comments
newest
oldest
Inline Feedbacks
View all comments

Recent Posts

Skullcandy Launches Jib True Wireless Earphones With IPX4 Rating at Rs 2,999

Expanding its affordable truly wireless earphones lineup, Skullcandy today launched ‘Jib True‘ earphones at a price of just Rs 2,999....

Oppo A12 Price in India Dropped to Rs 8,490

Oppo has reduced the price of its budget smartphone Oppo A12 in India. The Oppo A12 is available across both...

Airtel, Jio and Vodafone Idea Best Medium-Term Prepaid Plans

Medium-term prepaid plans are always in high demand. This is because they are not too expensive, come with a plethora...