Uninor is planing to come up with its own app store as part of Uninor’s ‘Internet for All’. As per Uninor, the app store will support even feature phones running 2G network.
Under ‘Internet for All’ campaign Uninor aims to double its internet user base from current 22 percent to 50% by 2017. Uninor also unveiled Digital Winner contest which offer around Rs 10 lahks for winners. The theme for this year is to develop app for education. Winners will represent India at the Best App in Asia contest in Oslo.
Yet another Operator App store
App stores boomed in late 2010 when operators like Vodafone, Idea, Airtel, BSNL, Aircel and Reliance came up with their own App stores in India. These App store were basically a polished VAS service were users had to pay for most Apps. Operators were trying to cash in with their App store rather offering quality Apps to users. Now most operators run these App Store as VAS portal and hardly find any users.
As smartphone revolution took over, App store means Google Play, Apple Store or Windows Phone Store depending on your smartphone OS. Most smartphone have even restrictions(which can turned off) in place to block App install from other sources. Feature phone segment is end of life as smartphone cost has dropped below 5000. Uninors strategy seems to be outdated to bring its own App store.
An IT professional who has got great passion for telecom. Has been closely watching Indian telecom space since 2009.