Uninor Hopes To Capture A Formidable 8 Percent Market Share By 2018Going with the tag line “Ab Mera Number Hai” Uninor unlike other entrants is not storming the Indian markets with its value added services, but primarily wants to primarily differentiate with quality of their voice services. They hope their differential focus will pay off!

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Eyeing an eight percent market share by 2018, mobile services provider Uninor, a joint venture between realty firm Unitech and Norway-based Telenor, launched services in five telecom circles.

One of the most recent entrants in the Indian market, Uninor , has a slightly different take on how to build up its business: It will concentrate on the development and delivery of voice services, while other new entrants look to differentiate themselves with data service.

The company, which has licenses to start operations in all the 22 telecom circles of India, is now present in 13 service areas of the country. The company, which started operations in India in December last, launched services in Mumbai, Kolkata, Maharashtra and Goa, Gujarat and West Bengal this month.

And the operator is moreover not fazed by the intensifying competition in the country’s wireless services sector. Ever decreasing average revenue per user (ARPU) and an increasing number of operators in India’s mobile market are not deterring Uninor’s management, which is taking a long-term view as it plans its operational rollout.

One reason for Uninor’s seemingly measured approach to the market, which is growing currently at about 20 million new lines per month, derives from its main backer, Norway’s Telenor ASA , which plans to leverage its experience in nearby markets such as Bangladesh and Pakistan as it steers Uninor through the coming years. Uninor has been recently recognized as the ‘’Most Promising New Operator’’ in the Telecom Operator Award 2010 organized by tele.net, one of India’s leading telecom sector publications.