Uber is one of the most popular cab aggregation services globally. It has been among the headlines for more bad reasons than good in the country. It is constantly working on improving its services in India ad adhere to the government guidelines. Its Android and iOS app have been quite popular among the users but the company has not really paid much of an attention to its Windows Phone app.
But it has finally decided to update its Windows Phone app globally keeping in mind the Indian customers. The Uber app in its version 220.127.116.11 has gone live in the Windows Phone marketplace and it brings with it a much awaited update. It adds support Paytm wallet which has been the method of payment for acceptance of ride fares for a while now for the company in India.
The rules by the Indian government require a two-factor authentication for undertaking a transaction. It was brought under scrutiny as Uber was not using the same for credit card payments. So there was no way users could use/pay for it in India. Android and iOS apps got the update long ago and the Windows Phone app has been updated now too.
Windows Phone devices are pretty popular in India and Uber seems to have made the right move by tapping into its user base.