Telcos to Trace Origin of Messages from Today in India

On November 11, telcos had initiated PE-TM binding in a logger mode. Under this traffic was not blocked due to hash mismatches or unregistered chains. This allowed telcos to identify any issues of failures in their collaboration with the PEs and TMs.

Highlights

  • The Indian telecom operators have been directed by TRAI to trace the origin of all commercial messages that are sent by principal entities (PEs).
  • Starting December 11, 2024, which is today, the telcos have to ensure SMSes which don't have a defined or matching telemarketer (TM) chain will be blocked.
  • This will make the communication experience safer for the customers.

Follow Us

telcos to trace origin of messages from

The Indian telecom operators have been directed by the Telecom Regulatory Authority of India (TRAI) to trace the origin of all commercial messages that are sent by principal entities (PEs). Starting December 11, 2024, which is today, the telcos have to ensure SMSes which don't have a defined or matching telemarketer (TM) chain will be blocked. This will make the communication experience safer for the customers. It will also bring accountability on the part of the telcos as well as the telemarketers.




Read More - Tata Play Fiber 100 Mbps Broadband Plan Coming with free OTT Benefits

On this, COAI (Cellular Operators Association of India), an industry body which represents Airtel, Jio and Vi said, "To comply with TRAI's directives, all member Telecom Service Providers (TSPs) of COAI have successfully deployed the necessary technical solutions and have been technically ready to implement the PE-TM binding process."

On November 11, telcos had initiated PE-TM binding in a logger mode. Under this traffic was not blocked due to hash mismatches or unregistered chains. This allowed telcos to identify any issues of failures in their collaboration with the PEs and TMs. The telcos engaged with around 18,000 TMs and over 3,00,000 PEs during this time.

"As of now, more than 90% of PEs, accounting for the majority of commercial traffic, have successfully registered their chains," said COAI. The blocking mode will be completely operational from today, i.e, December 11, 2024.

Read More - Reliance Jio Affordable 1.5GB Daily Data Plans Under Rs 300

"Any message where the telemarketer chain is undefined or does not match will be rejected in accordance with TRAI's directives. This proactive measure is expected to minimize disruption and consumer inconvenience, given the extensive preparatory work undertaken by TSPs and stakeholders," said COAI.

This move from the TRAI will ensure safety for Indian consumers who have been victims of spam messages resulting in a financial loss and mental anguish.

Reported By

Editor in Chief

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

Recent Comments

Sahil Shah :

I would be in minority to have used single SIM only most of the times. I have bought 2nd SIM…

Tariff Hikes Unable to Put a Dent on Dual SIM…

as1 :

if there is no 5g coverage then how in status bar its 5g written.

Satellite Internet Key for Rural India, Says DoT Official: Report

Khan Yunus :

Even my village (population 2000 approx) airtel launched 5G here this Sunday my district bhind Madhya Pradesh

Airtel Added 2367 Towers in Gujarat Between Dec 2022 -…

Shivraj Roy :

Focuses on affordability by increasing tariffs every year lol

Jio Focuses on Affordability with Ongoing Short-Term Data-Only Plan

Shree :

There is no confusion in secondary, it can only be Jio or BSNL, as Jio has free incoming call /…

Airtel Added 2367 Towers in Gujarat Between Dec 2022 -…

Load More
Subscribe
Notify of
guest
1 Comment
newest
oldest most voted
Inline Feedbacks
View all comments