Tata Teleservices Wins GTB Awards for Consumer Charging Innovation

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Tata Teleservices (TTSL) has won Global Telecoms Business Innovation Awards-2010 in the Consumer Charging Innovation category for its GSM mobile service brand Tata Docomo along with its Chanel partner Telcordia.

The GTB Innovation Award winners honor the most innovative projects in the telecommunication industry across mobile and fixed network infrastructure as well as wholesale, business and consumer services.

Tata DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the One paisa one Second or per-second tariff option—part of its ‘Pay for What You Use’ pricing paradigm.

Tata Teleservices selected Telcordia to help implement its Tata Docomo GSM-based prepaid service offerings in the rapidly growing market in 2009. Within a few months, Telcordia real-time charging was implemented, enabling TTSL to launch its innovative pre-paid service offerings with per second billing, delivering a highly scalable, reliable, flexible and cost-effective, real-time charging solution. Since June 2009, it has gone from zero to 30 million subscribers, adding over 100,000, on average, a day.

Tata Teleservices and Telcordia have since expanded on this proposition by offering a rollover service for unused minutes and SMS for up to three months for enterprise customers. This is a new proposition for the telecommunications market, and means that enterprises ensure they maximise their plan benefits.


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