Tata Docomo Uses Buongiorno Technology For Diet-SMS

By October 15th, 2009 AT 12:33 PM

Tata Docomo Uses Buongiorno Technology For Diet-SMSBuongiorno, a provider of mobile entertainment information, messaging and marketing services, is the technology partner for Tata DoCoMo’s diet-SMS offering, according to a statement issued by the company.

Diet-SMS, wherein the subscriber will be charged based on the number of characters in the SMS, unlike the existing practise of charging per text message, was aimed at reducing texting costs. It is available for Tata Docomo subscribers across 10 circles in the country.

Buongiorno manages Diet-SMS application and billing, which has been implemented using the B!3A VAS SMS gateway and technology platform.

“Buongiorno has evolved its SMS offerings in the past 3-4 years of operation, moving significantly up the value chain with its VAS, SMS, P2A and A2P Gateway. This gateway, built on the propriety B!3A platform, allows operators to configure unique billing or consumption models and is the core behind the ‘diet-sms’ offering,” Milind Pathak, Co–CEO & Country Manager, Buongiorno (Hong Kong) India said.

The Buongiorno platform will also enable TATA DOCOMO subscribers to access the complete portfolio of interactive and entertaining applications of their choice from a wide array of topics, ranging from cricket to stock news, contests, astrology, jokes, songs, ring tones, as also the latest political and business news on the Dive-in Now VAS platform of TATA DOCOMO.

Buongiorno (Hong Kong) Ltd is a joint venture between Japanese trading company Mitsui & Co. Ltd and Buongiorno S.p.A of Italy.

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